Former Walt Disney Company marketer, Jonathan Sully, has become the new marketing leader at Bacardi-Martini Australia.
In his new role as marketing director, Sully reports directly to managing director, Denis Brown, and sits on the executive team. His remit includes being accountable for delivering a portfolio of brand targets, driving value creation for the Bacardi-Martini company, liaising with global brand teams and leading the local A/NZ marketing function.
CMO understands there hadn’t previously been someone in an executive-level marketing role at the spirits producer.
Sully boasts of more than 20 years’ experience in marketing roles locally, in the UK and in the US. Most recently, he was marketing director for Disney Channels and media distribution for The Walt Disney Company Australia and spent four years with the business. His media and entertainment history also includes roles with World Wrestling Entertainment and Fox Sports.
Sully is returning to his liquor industry roots, having initially kicked off his career with Diageo in the UK before shifting into FMCG with Hasbro International.
“Jonathan is a customer-centric brand evangelist, committed to leading our marketing team, and we welcome him to the Bacardi family,” the company said in a statement.
“During his time in these roles, Jonathan led digital transformations by harnessing emerging trends and new technology to influence business strategy.”
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club