Spirits company announces former Walt Disney Company staffer and former drinks industry marketer as new marketing director
Former Walt Disney Company marketer, Jonathan Sully, has become the new marketing leader at Bacardi-Martini Australia.
In his new role as marketing director, Sully reports directly to managing director, Denis Brown, and sits on the executive team. His remit includes being accountable for delivering a portfolio of brand targets, driving value creation for the Bacardi-Martini company, liaising with global brand teams and leading the local A/NZ marketing function.
CMO understands there hadn’t previously been someone in an executive-level marketing role at the spirits producer.
Sully boasts of more than 20 years’ experience in marketing roles locally, in the UK and in the US. Most recently, he was marketing director for Disney Channels and media distribution for The Walt Disney Company Australia and spent four years with the business. His media and entertainment history also includes roles with World Wrestling Entertainment and Fox Sports.
Sully is returning to his liquor industry roots, having initially kicked off his career with Diageo in the UK before shifting into FMCG with Hasbro International.
“Jonathan is a customer-centric brand evangelist, committed to leading our marketing team, and we welcome him to the Bacardi family,” the company said in a statement.
“During his time in these roles, Jonathan led digital transformations by harnessing emerging trends and new technology to influence business strategy.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia