Bacardi-Martini appoints executive-level CMO

Spirits company announces former Walt Disney Company staffer and former drinks industry marketer as new marketing director

Jonathan Sully
Jonathan Sully

Former Walt Disney Company marketer, Jonathan Sully, has become the new marketing leader at Bacardi-Martini Australia.

In his new role as marketing director, Sully reports directly to managing director, Denis Brown, and sits on the executive team. His remit includes being accountable for delivering a portfolio of brand targets, driving value creation for the Bacardi-Martini company, liaising with global brand teams and leading the local A/NZ marketing function.

CMO understands there hadn’t previously been someone in an executive-level marketing role at the spirits producer.

Sully boasts of more than 20 years’ experience in marketing roles locally, in the UK and in the US. Most recently, he was marketing director for Disney Channels and media distribution for The Walt Disney Company Australia and spent four years with the business. His media and entertainment history also includes roles with World Wrestling Entertainment and Fox Sports.

Sully is returning to his liquor industry roots, having initially kicked off his career with Diageo in the UK before shifting into FMCG with Hasbro International.

“Jonathan is a customer-centric brand evangelist, committed to leading our marketing team, and we welcome him to the Bacardi family,” the company said in a statement.

“During his time in these roles, Jonathan led digital transformations by harnessing emerging trends and new technology to influence business strategy.”  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu         

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in