Prospa appoints ME Bank marketer as former CMO joins Deputy

The Aussie online lender announced Rebecca James as its new CMO following Luke Targett’s departure to join b2b software company Deputy

Prospa's new CMO Rebecca James joins the small business lender following Luke Targett's departure to join Deputy
Prospa's new CMO Rebecca James joins the small business lender following Luke Targett's departure to join Deputy

Small business lender, Prospa, has recruited ME Bank's Rebecca James as its new CMO, replacing Luke Targett who has joined B2B software company, Deputy, as its new global marketing head.

James joins Prospa after holding a CMO position at ME Bank for almost 4 years, where she led the transformation of the ME brand, simplified the product offering and step-changed customer experience. Her efforts saw the bank increase its customer base by 40 per cent, as well as implement a business-wide customer centric culture that transformed the bank into a digitally led business.

Prior to ME Bank, James held the position of managing director at CX agency, Lavender, where covered a broad range of clients such as Westpac, BT Financial Group, Ikea, Microsoft, Coles, Telstra and Qantas.

“Prospa is making a huge difference for small business owners all over Australia and the calibre of the people I’ll be working with makes me think this will be an incredible opportunity for me,” James said. “Prospa has already built an amazing proposition that’s attracted over 12,000 small businesses and I’m excited to be joining the team to help step-change growth.”

Meanwhile Prospa’s former CMO, Luke Targett, has joined B2B business software company, Deputy, winner of the Deloitte Tech Fast50 in Australia.

At Deputy, Targett will be responsible for leading the global marketing function to create awareness of the Deputy brand and to continue building on the customer acquisition success journey the company is on, reporting directly to Deputy CEO and co-founder, Ashik Ahmed.

“Luke comes to us with over 20 years of business experience in helping business owners to grow their businesses,” Ahmed said. “His invaluable industry insights and proven expertise in developing strategies for accelerating business growth and driving brand awareness will be pivotal in helping expand the reach and demand for our business solution.

“This will enable us to keep pioneering new horizons in tech and pushing the limits of what we can achieve here at Deputy. Gaining Luke is a big win for the company and heralds an exciting time ahead.”

Prior to his position at Prospa, Targett held a senior leadership role at Samsung, served as global CMO for OFX during its IPO, was the head of Vodafone’s small business marketing team in Australia and held senior roles at AAPT and HP. For the last 15 years, he has specialised in finance and technology sectors, building challenger brands and driving customer acquisition.

“I’m really thrilled to be joining Deputy at such an exciting stage of their business journey,” Targett said. “With a dedicated and innovative leadership team that inspire a powerful culture of enthusiasm and creativity throughout the company, my mission will be to understand the pain points of the Deputy and leverage their incredible product market fit to deliver on the huge opportunity for growth that Deputy has in front of it.”

The decision to appoint a global CMO comes on the back of the company receiving US$25 million of Series A investment from Boston based VC fund, OpenView Partners back in January. Since receiving the funding, Deputy has significantly increased its global headcount, almost doubling their product engineering team. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in