From movie makers to fashion designers, the future of compelling and engaging creative content will be powered by great artificial intelligence.
That’s according to IBM fellow and manager of multimedia and vision, Dr John Smith, who caught up with this week with CMO to discuss how the vendor is working to build out applications of AI in the creative sphere.
“Truly creative people – the artists, the designers – it seems to be all about magic. But there is a method and process behind it,” he said. “And there can also be a lot of mundane work.”
As an example, Smith noted it can take three months just to make a movie trailer.
“One of the interesting things about the AI process is that it can really help streamline the movie trailer process, we can look at creativity and study it as a ‘black box’, and we can also look at historical data around the movie,” he said.
Last year, IBM’s Watson cognitive computing platform was used by local couture designer, Jason Grech, to create a new fashion line using data-driven insights. The Cognitive Couture collection was based on analysis of more than 500,000 images of runway fashion imagery from an historic fashion archive, as well as real-time social chatter around fashion trends and consumer preferences.
“If we can assist these types of creative people, and augment that creative process, then I think can have a big impact,” Smith said. “The potential of harnessing AI to take creative content engagement to the next level is enormous."
Computer vision, image recognition, video understanding, speech, language, translation are just some of the commercial capabilities the IBM Watson research team is refining. It’s even attempting to teach Watson to feel, Smith claimed.
“We’re still researching and experimenting with a lot of these exciting concepts but we’re also moving in a very intriguing direction,” he continued. “The progress has been so great and rapid and that’s so gratifying. Things that were really hard five years ago are now easy in many ways. The pace of development is really exciting and we’re encouraged to take on the next steps like streamlining the creative process because our tools are becoming more and more effective.”
For organisations hesitant about embracing AI in the creative space, Smith said there should be no fear factor when it comes to embracing its power and potential.
“Being hands on with the AI processes, personally, I don’t have any fear,” he said. “There’s still a lot we need to learn, and people will always fear the unknown because they might not understand what AI is able to do today. But ultimately, creatives tell great stories, and at the same time, advertisers and brand campaigns need to connect with audiences in a meaningful way. And I see a lot of opportunity for AI in that space.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration