Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
University of Western Australia gets a new chief marketing officer
Appointment comes as the education institution looks to fill 50 jobs in order to become a world-class university
The University of Western Australia has poached Crown Perth’s GM of marketing to become its next chief marketing officer.
Owen Davies is currently the general manager of marketing for Crown Perth, with a focus on marketing strategy, planning, brand, campaign and marketing communications. He will join the tertiary institution as CMO on 4 December, reporting into deputy vice-chancellor of community and engagement, Professor Kent Anderson.
Davies has been with Crown since 2007 and has more than 20 years of brand, marketing, market research and strategy experience overall, previously working for global market research firm, Synovate.
In a statement, UWA said the appointment comes as the institution seeks to enhance its brand image and grow student numbers. Davies replaces Karen Carriero, who has taken up a role at the University of British Columbia.
The UWA noted Davies’ track record of delivering marketing plans that have driven strong growth for both WA and national brands. Among his career milestones are driving the successful big for a Perth-based Super Rugby team in 2004, the creation of the Western Force brand, leading the launch of Crown Perth in 2012, and helping to develop new research, analytics and strategy platforms for Crown nationally.
A UWA spokesperson said Davies will lead a team of more than 200 in the brand, marketing and recruitment division.
“This appointment is a key part of the University’s commitment to recruit the best students and academics from around the world,” the spokesperson told CMO. “We are currently searching the globe to fill 50 new positions, made up of academic and research staff who want to join us on our mission of becoming a top 50 University by 2050.
“We also recognise that student recruitment, both international and domestic, is increasingly competitive and the appointment of Owen Davies reflects the University’s commitment in this area.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle
This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...
johny blaze
What machine learning has done for the Virgin Velocity program