Appointment comes as the education institution looks to fill 50 jobs in order to become a world-class university
The University of Western Australia has poached Crown Perth’s GM of marketing to become its next chief marketing officer.
Owen Davies is currently the general manager of marketing for Crown Perth, with a focus on marketing strategy, planning, brand, campaign and marketing communications. He will join the tertiary institution as CMO on 4 December, reporting into deputy vice-chancellor of community and engagement, Professor Kent Anderson.
Davies has been with Crown since 2007 and has more than 20 years of brand, marketing, market research and strategy experience overall, previously working for global market research firm, Synovate.
In a statement, UWA said the appointment comes as the institution seeks to enhance its brand image and grow student numbers. Davies replaces Karen Carriero, who has taken up a role at the University of British Columbia.
The UWA noted Davies’ track record of delivering marketing plans that have driven strong growth for both WA and national brands. Among his career milestones are driving the successful big for a Perth-based Super Rugby team in 2004, the creation of the Western Force brand, leading the launch of Crown Perth in 2012, and helping to develop new research, analytics and strategy platforms for Crown nationally.
A UWA spokesperson said Davies will lead a team of more than 200 in the brand, marketing and recruitment division.
“This appointment is a key part of the University’s commitment to recruit the best students and academics from around the world,” the spokesperson told CMO. “We are currently searching the globe to fill 50 new positions, made up of academic and research staff who want to join us on our mission of becoming a top 50 University by 2050.
“We also recognise that student recruitment, both international and domestic, is increasingly competitive and the appointment of Owen Davies reflects the University’s commitment in this area.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players