University of Western Australia gets a new chief marketing officer

Appointment comes as the education institution looks to fill 50 jobs in order to become a world-class university

Owen Davies
Owen Davies

The University of Western Australia has poached Crown Perth’s GM of marketing to become its next chief marketing officer.

Owen Davies is currently the general manager of marketing for Crown Perth, with a focus on marketing strategy, planning, brand, campaign and marketing communications. He will join the tertiary institution as CMO on 4 December, reporting into deputy vice-chancellor of community and engagement, Professor Kent Anderson.

Davies has been with Crown since 2007 and has more than 20 years of brand, marketing, market research and strategy experience overall, previously working for global market research firm, Synovate.

In a statement, UWA said the appointment comes as the institution seeks to enhance its brand image and grow student numbers. Davies replaces Karen Carriero, who has taken up a role at the University of British Columbia.

The UWA noted Davies’ track record of delivering marketing plans that have driven strong growth for both WA and national brands. Among his career milestones are driving the successful big for a Perth-based Super Rugby team in 2004, the creation of the Western Force brand, leading the launch of Crown Perth in 2012, and helping to develop new research, analytics and strategy platforms for Crown nationally.

A UWA spokesperson said Davies will lead a team of more than 200 in the brand, marketing and recruitment division.

“This appointment is a key part of the University’s commitment to recruit the best students and academics from around the world,” the spokesperson told CMO. “We are currently searching the globe to fill 50 new positions, made up of academic and research staff who want to join us on our mission of becoming a top 50 University by 2050.

“We also recognise that student recruitment, both international and domestic, is increasingly competitive and the appointment of Owen Davies reflects the University’s commitment in this area.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

I am seeking a loan in the amount of $ 90,000.00USD in an effort to consolidate all outstanding debt into one payment. I am trying to cle...

Angelina Marcus

Kmart turnaround chief to exit Wesfarmers, Target

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Latest Podcast

More podcasts

Sign in