University of Western Australia gets a new chief marketing officer

Appointment comes as the education institution looks to fill 50 jobs in order to become a world-class university

Owen Davies
Owen Davies

The University of Western Australia has poached Crown Perth’s GM of marketing to become its next chief marketing officer.

Owen Davies is currently the general manager of marketing for Crown Perth, with a focus on marketing strategy, planning, brand, campaign and marketing communications. He will join the tertiary institution as CMO on 4 December, reporting into deputy vice-chancellor of community and engagement, Professor Kent Anderson.

Davies has been with Crown since 2007 and has more than 20 years of brand, marketing, market research and strategy experience overall, previously working for global market research firm, Synovate.

In a statement, UWA said the appointment comes as the institution seeks to enhance its brand image and grow student numbers. Davies replaces Karen Carriero, who has taken up a role at the University of British Columbia.

The UWA noted Davies’ track record of delivering marketing plans that have driven strong growth for both WA and national brands. Among his career milestones are driving the successful big for a Perth-based Super Rugby team in 2004, the creation of the Western Force brand, leading the launch of Crown Perth in 2012, and helping to develop new research, analytics and strategy platforms for Crown nationally.

A UWA spokesperson said Davies will lead a team of more than 200 in the brand, marketing and recruitment division.

“This appointment is a key part of the University’s commitment to recruit the best students and academics from around the world,” the spokesperson told CMO. “We are currently searching the globe to fill 50 new positions, made up of academic and research staff who want to join us on our mission of becoming a top 50 University by 2050.

“We also recognise that student recruitment, both international and domestic, is increasingly competitive and the appointment of Owen Davies reflects the University’s commitment in this area.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in