Former Anytime Fitness CMO Rob Kain becomes The Core Agency’s new CX director

The Sydney based communications agency appoints Kain as part of its new upstream customer experience offering

Former Anytime Fitness CMO Rob Kain joins The Core Agency as its new CX lead
Former Anytime Fitness CMO Rob Kain joins The Core Agency as its new CX lead

Sydney-based communications agency The Core Agency has appointed former Anytime Fitness CMO, Rob Kain, as its new customer experience director.

The appointment forms part of The Core Agency’s new upstream customer experience offering and further investment to meet the increasing demand from clients that require greater strategic insight into the customer journey.

A CRM, loyalty and brand specialist, Kain joins The Core Agency after spending the past nine years in senior marketing roles, most recently as CMO for the Anytime Fitness Group, which he held from 2014 to 2015. Prior to that, he was the general marketing manager for Super Retail Group’s Rebel and Amart businesses, where he worked on re-branding and developing omni-channel marketing strategies.

Kain has also been the general marketing manager at the Specialty Fashion Group, looking after the Millers, Katie’s and Autograph brands and held management roles in the UK using CX to drive results for brands including Citibank, British Airways Diner’s Club.

“Creating an emotional connection with your customers across multiple channels has never been more important,” Kain said. “Customer loyalty can be fickle and people expect brands to engage with them, if they don't someone else will. With the imminent launch of Amazon in Australia, this has never been more important for many companies." 

 As part of its new CX strategy, the agency has  created a bespoke end-to-end approach designed to unearth and unlock greater customer value and loyalty. Existing clients including Sydney Airport and Cook Islands Tourism are already benefiting from his CX expertise.

The Core Agency managing director, Jane Callister, said there is currently far too much ‘waffle and buzzword bingo’ in the CX space, but when the team met Rob and heard his straightforward customer-first approach, it was a breath of fresh air.

“He has a proven track record of creating customer strategies and programs that deliver results,” she said. “His skills live at the intersection of brands, platforms and of course the customer.”

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in