Nick Adams leaves Telstra for Allianz

Appointment comes as Allianz reshuffles executive ranks and looks to focus more on customer centricity

Nick Adams
Nick Adams

Telstra’s Nick Adams is leaving the telco after six years to head marketing efforts at Allianz Australia. His appointment comes amid a reshuffling of executive ranks at the insurance company aimed at improving customer relations.

Adams is joining Allianz as chief market manager, with a remit to help the organisation better centre its business and go-to-market strategy around customers. In addition, Allianz has extended the responsibilities of its incoming chief risk officer, Lori Callahan, to include specific accountability for representing the customer in all key decisions, sitting on the leadership team.

Adams was previously director of CRM, digital and loyalty marketing at Telstra for six years, joining the executive leadership team in September 2016. Prior to this, he had a brief stint as acting then permanent chief marketing officer at Westpac, and also held the title of head of credit cards marketing and direct marketing before this. His resume also includes stints with American Express, Citi and MBF.

In a statement, Allianz’s outgoing managing director, Niran Peiris, said Adams’  background across marketing, data and digital made him the ideal candidate for the role.

“Allianz’s renewal agenda is all about making customer experience the top priority for all our actions and today’s announcements are tangible steps on this path,” Peiris said. “Nick has extensive experience in all aspects of customer engagement and we are pleased he will join our talented team.”

Peiris is being replaced as chief by current deputy MD, Richard Feledy, in January 2018. Feledy said Adams was a key appointment as he looks to shape his leadership team.

“These appointments show we are serious about building on our focus on customers and advancing our digital agenda,” he said. “We have in Nick someone deeply skilled in creating a customer focus and a track record of delivering customer programs across Australia’s largest retail brands.”

Callahan is currently a general manager at Allianz and takes over the reins as chief risk officer in November.

There’s no word yet as to a replacement for Adams in the role at Telstra.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in