Nick Adams leaves Telstra for Allianz

Appointment comes as Allianz reshuffles executive ranks and looks to focus more on customer centricity

Nick Adams
Nick Adams

Telstra’s Nick Adams is leaving the telco after six years to head marketing efforts at Allianz Australia. His appointment comes amid a reshuffling of executive ranks at the insurance company aimed at improving customer relations.

Adams is joining Allianz as chief market manager, with a remit to help the organisation better centre its business and go-to-market strategy around customers. In addition, Allianz has extended the responsibilities of its incoming chief risk officer, Lori Callahan, to include specific accountability for representing the customer in all key decisions, sitting on the leadership team.

Adams was previously director of CRM, digital and loyalty marketing at Telstra for six years, joining the executive leadership team in September 2016. Prior to this, he had a brief stint as acting then permanent chief marketing officer at Westpac, and also held the title of head of credit cards marketing and direct marketing before this. His resume also includes stints with American Express, Citi and MBF.

In a statement, Allianz’s outgoing managing director, Niran Peiris, said Adams’  background across marketing, data and digital made him the ideal candidate for the role.

“Allianz’s renewal agenda is all about making customer experience the top priority for all our actions and today’s announcements are tangible steps on this path,” Peiris said. “Nick has extensive experience in all aspects of customer engagement and we are pleased he will join our talented team.”

Peiris is being replaced as chief by current deputy MD, Richard Feledy, in January 2018. Feledy said Adams was a key appointment as he looks to shape his leadership team.

“These appointments show we are serious about building on our focus on customers and advancing our digital agenda,” he said. “We have in Nick someone deeply skilled in creating a customer focus and a track record of delivering customer programs across Australia’s largest retail brands.”

Callahan is currently a general manager at Allianz and takes over the reins as chief risk officer in November.

There’s no word yet as to a replacement for Adams in the role at Telstra.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on




Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in