Pandora confirms final operations date in A/NZ

Internet radio provider plans to hone focus on US operations

Pandora Radio has confirmed 31 July as its final day of operation in Australia after deciding to discontinue its local presence.

Pandora announced its intention to close its Australian and New Zealand doors on 27 June after five years of operations, claiming the short-term focused needed to be on the expansion of its core business in the US.

The news came just weeks after local managing director, Jane Huxley, jumped ship, and just days after global CEO, Tim Westergren, president, Mike Herring, and CMO, Nick Bartle, all departed the company simultaneously.

In a statement today, Pandora director of business development and partnerships, Rick Gleave, reiterated that analysis and consideration of external factors had led to the decision to stop operations on 31 July.

He added he’d been honoured to work with the team in A/NZ. “Since we opened our doors in 2012, the team grew our user base to over 1 million monthly listeners, delivered market-shaping advertising and retail distribution deals, and executed highly successful music events and sponsorships,” he said.

“To that end, I’d like to think our employees as well as advertisers, automotive and consumer device partners for their support. And lastly, but perhaps most importantly, I’d like to thank our listeners for giving us the opportunity to connect them with the music they love.”

In its Q1, 2017 results, Pandora reported quarterly revenue of US$316 million, up 6 per cent year-on-year. Advertising revenue was $223.3 million, a 1 per cent year-on-year rise, while total subscribers increased to 4.71 million.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Please be alerted eHarmony is a 17+ years old obsolete site. eHarmony is only supported by a big marketing budget and not by serious scie...

FernandoArdenghi

CMO interview: eHarmony CMO reveals what it takes to foster great team relationships

Read more

Latest Podcast

More podcasts

Sign in