Pandora confirms final operations date in A/NZ

Internet radio provider plans to hone focus on US operations

Pandora Radio has confirmed 31 July as its final day of operation in Australia after deciding to discontinue its local presence.

Pandora announced its intention to close its Australian and New Zealand doors on 27 June after five years of operations, claiming the short-term focused needed to be on the expansion of its core business in the US.

The news came just weeks after local managing director, Jane Huxley, jumped ship, and just days after global CEO, Tim Westergren, president, Mike Herring, and CMO, Nick Bartle, all departed the company simultaneously.

In a statement today, Pandora director of business development and partnerships, Rick Gleave, reiterated that analysis and consideration of external factors had led to the decision to stop operations on 31 July.

He added he’d been honoured to work with the team in A/NZ. “Since we opened our doors in 2012, the team grew our user base to over 1 million monthly listeners, delivered market-shaping advertising and retail distribution deals, and executed highly successful music events and sponsorships,” he said.

“To that end, I’d like to think our employees as well as advertisers, automotive and consumer device partners for their support. And lastly, but perhaps most importantly, I’d like to thank our listeners for giving us the opportunity to connect them with the music they love.”

In its Q1, 2017 results, Pandora reported quarterly revenue of US$316 million, up 6 per cent year-on-year. Advertising revenue was $223.3 million, a 1 per cent year-on-year rise, while total subscribers increased to 4.71 million.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in