Virgin Mobile, Nexus recruit Datarati for marketing automation and customer engagement

Consulting group strikes agreements with Virgin Mobile and Nexus Holidays, both in the name of improving customer lifecycle-led marketing

Virgin Mobile has brought on digital transformation consultancy, Datarati, to implement and manage its marketing automation and CRM business as well as assist with ongoing campaign management.

It’s the second fresh deal for Datarati this week, coming hot on the heels of an agreement with global tour operator, Nexus Holidays, around customer journey management.

Under the partnership with Virgin Mobile, Datarati is tasked with implementing new marketing and CRM platforms, as well as helping the telco better manage customer lifecycle campaigns, from on-boarding to engagement, retention and churn.

Virgin mobile associate director of customer marketing and insights, Bridie Smith, said Datarati’s approach and vision around a customer-first strategy were key reasons for the appointment. The agreement followed a competitive tender process.

“We are very much looking forward to developing a long-term relationship with a team of digital and data-driven marketers to lead in marketing automation and CRM,” she said.

Datarati’s recently appointed managing director and former Telstra SMB GM of marketing, Jarther Taylor, said the goal is to put Virgin’s customer at the centre of all activity.

“We’re really looking forward to leading the digital and data transformation program to deliver on that goal,” he said.

Similarly with Nexus Holidays, Datarati will be helping to create, implement and manage customer journeys across Asia-Pacific using a series of programs. Nexus Holidays is based in China and operates out of 15 offices globally.

Nexus Holidays assistant general manager, Derek Lam, said the group’s mission is to deliver “five-star travel experiences at four-star prices”.

“We found Datarati’s approach in developing a cohesive customer journey strategy and subsequent implementation plan to be unique in the market,” he said.

Datarati’s other clients have included Navitas, Retail Apparel Group, Toyota, IAG and Optus.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in