Virgin Mobile, Nexus recruit Datarati for marketing automation and customer engagement

Consulting group strikes agreements with Virgin Mobile and Nexus Holidays, both in the name of improving customer lifecycle-led marketing

Virgin Mobile has brought on digital transformation consultancy, Datarati, to implement and manage its marketing automation and CRM business as well as assist with ongoing campaign management.

It’s the second fresh deal for Datarati this week, coming hot on the heels of an agreement with global tour operator, Nexus Holidays, around customer journey management.

Under the partnership with Virgin Mobile, Datarati is tasked with implementing new marketing and CRM platforms, as well as helping the telco better manage customer lifecycle campaigns, from on-boarding to engagement, retention and churn.

Virgin mobile associate director of customer marketing and insights, Bridie Smith, said Datarati’s approach and vision around a customer-first strategy were key reasons for the appointment. The agreement followed a competitive tender process.

“We are very much looking forward to developing a long-term relationship with a team of digital and data-driven marketers to lead in marketing automation and CRM,” she said.

Datarati’s recently appointed managing director and former Telstra SMB GM of marketing, Jarther Taylor, said the goal is to put Virgin’s customer at the centre of all activity.

“We’re really looking forward to leading the digital and data transformation program to deliver on that goal,” he said.

Similarly with Nexus Holidays, Datarati will be helping to create, implement and manage customer journeys across Asia-Pacific using a series of programs. Nexus Holidays is based in China and operates out of 15 offices globally.

Nexus Holidays assistant general manager, Derek Lam, said the group’s mission is to deliver “five-star travel experiences at four-star prices”.

“We found Datarati’s approach in developing a cohesive customer journey strategy and subsequent implementation plan to be unique in the market,” he said.

Datarati’s other clients have included Navitas, Retail Apparel Group, Toyota, IAG and Optus.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in