DuluxGroup adopts AI-powered sales assistant

DuluxGroup takes on Complexica's AI offering to automate manual processes for sales staff and boost customer experience

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

The deployment of Complexica's Customer Opportunity Profiler (COP) system for the brand's trade paints, texture coatings, and protective coatings businesses, is about reducing non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” DuluxGroup's group sales capability manager, Stephen Mooney, said. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

According to DuluxGroup, customer research and analysis across the brand's offerings was a well-recognised problem meant most sales teams lacked the time and analytical skills to execute, often leading to the under- or over-servicing of accounts, lost opportunities, and poor allocation of resources and time.

DuluxGroup deployed Complexica's software applications, powered by Larry, the Digital Analyst, to solve these common problems. The system analyses customer activity in a holistic and continuous manner, and providing sales staff with automated recommendations on which customers and prospects to visit, along with personalised messages and visit checklists for each meeting.

“Complexica greatly values the working relationship it has developed with DuluxGroup during the past few years, and we are looking forward to deploying our software applications into their business,” Complexica's CEO, Matthew Michalewicz, said. “Larry, the Digital Analyst will provide DuluxGroup with enhanced precision in the areas of customer segmentation, personalisation, and automated analytics, with a focus on improving sales effectiveness and engagement with customers.”

DuluxGroup is an ASX-listed company that generates annual revenues in excess of $1.7 billion and employs approximately 4000 people across Australia, New Zealand, Papua New Guinea, South East Asia, China and the United Kingdom. The Dulux brand itself is owned by DuluxGroup in A/NZ and PNG, but by other entitles outside of those countries.

Other brands to recently sign on with Complexica include Pfizer Australia and South Australia-based paper producer, Detmold Group.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in