AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.
Gloster joined AANA in 2013 and was tasked with rejuvenating the association’s mandate, better engage with the advertising and marketing community, and improve and extend its self-regulation system to shore up confidence across stakeholders as well as the wider industry.
Gloster takes up the newly created role at Network Ten in August and will report to Network Ten CEO, Paul Anderson. Her remit includes network strategy and digital and commercial partnerships.
The AANA has brought on executive recruitment company, Hourigan International, to seek out Gloster’s replacement as CEO.
Announcing her appointment, Anderson said the new role was an important one at a critical time for the broadcaster, as it strives to implement a transformation plan aimed at improving efficiencies, investment and growth.
“Sunita has exceptional understanding of the challenges and opportunities facing bluechip brands in the Australian market and that knowledge and experience will be invaluable for driving growth, innovation and results for our partners,” he said.
“Sunita has an impressive track record in strategy, management and organisational change and is globally recognised for her initiatives at the AANA, particularly across media and digital industry supply chains.”
Gloster said the current business climate meant every enterprise has to rethink and recalibrate its approach if it hopes to have a sustainable future.
“Paul Anderson and the management team at Ten have started a true transformation program and I’m genuinely excited to be joining at a time when media and brands are navigating through a time of great change and reinvention,” she said.
In a statement, AANA chairman, Matt Tapper, who was part of the team to recruit Gloster, said she had well and truly delivered on the brief to help transform the association. He noted the AANA’s membership base had grown by 50 members in the last four years, while its annual Reset conference had regained a position as a key event in the industry calendar.
“The Code of Ethics has evolved so that it can apply to any media and the addition of the clearly distinguishable advertising provisions is particularly timely, given the rapid expansion of marketing communication in social media and the growing use of paid influencers in this space,” Tapper said. “Sunita also successfully worked with the wagering sector to develop a new Wagering Advertising Code.”
The AANA also noted it had won two consecutive president’s Awards from the World Federation of Advertising (WFA) under Gloster’s tenure, including one for delivering a set of Contract Guidance Notes relating to better transparency in media buying.
Prior to joining AANA, Gloster was CEO of Omnilab Media. Prior to that, she worked in London for 11 years across major advertising agencies including M&C Saatchi and HMDG.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration