Cheng leaves P&O Cruises for health and wellbeing retailer

Marketing chief for cruise line brand steps in as CMO for health foods retailer

Yet another one of Australia’s top marketers, Simon Cheng, has announced he’s leaving his position as head of marketing at P&O Cruises for a new executive-level marketing post in the food retail space.

Cheng is switching cruise liners for health and wellbeing, taking up a new role as CMO of health food retailer, Healthy Life. The company owns about 60 stores nationally and focuses on natural and organic foods, vitamins and supplements.

Cheng was with P&O Cruises for nearly nine years, most recently as VP of sales, marketing and PR. The cruise line brand is part of the Carnival Australia business. His work saw him recognised as one of Australia’s 50 most innovative marketers in CMO’s inaugural CMO50 list in 2015.

Cheng finishes up at P&O this week and said he was looking forward to the opportunity to step into a new and dynamic industry.

Simon Cheng
Simon Cheng


Among the highlights of his time with P&O were leading digital strategy and development of a fresh P&O website with ecommerce facilities and personalisation capabilities, as well as spearheading the creation of event-style cruising under the MainEvents brand.

Cheng is one in a string of Australian top marketers pulling up stumps and leaving their roles this week in favour of new opportunities. HCF CMO, Jenny Williams, also left the health insurance provider last week after just over two years in the role, as did ANZ’s GM of group marketing, Louise Eyres.

World Vision also confirmed former Officeworks CRM and digital marketing leader, Teresa Sperti, as its first CMO, with Sperti officially commencing her new position on 8 May.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in