Marketing chief for cruise line brand steps in as CMO for health foods retailer
Yet another one of Australia’s top marketers, Simon Cheng, has announced he’s leaving his position as head of marketing at P&O Cruises for a new executive-level marketing post in the food retail space.
Cheng is switching cruise liners for health and wellbeing, taking up a new role as CMO of health food retailer, Healthy Life. The company owns about 60 stores nationally and focuses on natural and organic foods, vitamins and supplements.
Cheng was with P&O Cruises for nearly nine years, most recently as VP of sales, marketing and PR. The cruise line brand is part of the Carnival Australia business. His work saw him recognised as one of Australia’s 50 most innovative marketers in CMO’s inaugural CMO50 list in 2015.
Cheng finishes up at P&O this week and said he was looking forward to the opportunity to step into a new and dynamic industry.
Among the highlights of his time with P&O were leading digital strategy and development of a fresh P&O website with ecommerce facilities and personalisation capabilities, as well as spearheading the creation of event-style cruising under the MainEvents brand.
Cheng is one in a string of Australian top marketers pulling up stumps and leaving their roles this week in favour of new opportunities. HCF CMO, Jenny Williams, also left the health insurance provider last week after just over two years in the role, as did ANZ’s GM of group marketing, Louise Eyres.
World Vision also confirmed former Officeworks CRM and digital marketing leader, Teresa Sperti, as its first CMO, with Sperti officially commencing her new position on 8 May.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign