Marketing chief for cruise line brand steps in as CMO for health foods retailer
Yet another one of Australia’s top marketers, Simon Cheng, has announced he’s leaving his position as head of marketing at P&O Cruises for a new executive-level marketing post in the food retail space.
Cheng is switching cruise liners for health and wellbeing, taking up a new role as CMO of health food retailer, Healthy Life. The company owns about 60 stores nationally and focuses on natural and organic foods, vitamins and supplements.
Cheng was with P&O Cruises for nearly nine years, most recently as VP of sales, marketing and PR. The cruise line brand is part of the Carnival Australia business. His work saw him recognised as one of Australia’s 50 most innovative marketers in CMO’s inaugural CMO50 list in 2015.
Cheng finishes up at P&O this week and said he was looking forward to the opportunity to step into a new and dynamic industry.
Among the highlights of his time with P&O were leading digital strategy and development of a fresh P&O website with ecommerce facilities and personalisation capabilities, as well as spearheading the creation of event-style cruising under the MainEvents brand.
Cheng is one in a string of Australian top marketers pulling up stumps and leaving their roles this week in favour of new opportunities. HCF CMO, Jenny Williams, also left the health insurance provider last week after just over two years in the role, as did ANZ’s GM of group marketing, Louise Eyres.
World Vision also confirmed former Officeworks CRM and digital marketing leader, Teresa Sperti, as its first CMO, with Sperti officially commencing her new position on 8 May.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia