Banking group's long-serving GM of group marketing, Louise Eyres, departs for a career change
ANZ has confirmed its new general manager of group marketing, customer insights and analytics as its most senior marketer following the departure of Louise Eyres.
Eyres announced her departure internally in March after more than six years as ANZ’s group GM of marketing, and nearly 15 years with the banking group. In a statement, ANZ said Eyres was leaving to pursue other career opportunities.
ANZ announced last week that it had appointed Sweta Mehra to the new role of general manager, group marketing, insights and analytics. She commences the role in July and will report to group executive of digital banking, Maile Carnegie.
A spokesperson confirmed the role isn’t like for like with Eyres’former position, but does replace her as the most senior position on the marketing team.
“Having had the opportunity to lead across three very distinct business strategies and group CEOs, and working with a very strong team of internal and external partners, it is now time to take this experience to a new opportunity,” Eyres said in an internal email to staff, sighted by CMO.
“The creation of the More Convenient Banking Campaign in 2006, the rebranding and repositioning of ANZ globally in 2009, the negotiation of Asia-Pacific sponsorship platforms and the continued development of marketing capability are memorable achievements. I am confident that marketing will continue to play a pivotal role in enabling ANZ’s success as it continues its purpose led transformation.”
Carnegie also personally thanked Eyres for her support since joining ANZ last year.
Mehra was most recently regional brand director of the Procter and Gamble brand, Head and Shoulders, covering China, Asia-Pacific, India and the Middle East and based in Singapore. She has spent the past 15 years with the FMCG giant, working across brands such as Fabric, Clairol, Herbal Essences, Tide and Asia Dish Care.
“Sweta will work across A/NZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights,” Carnegie said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign