ANZ waves off Eyres, welcomes Mehra in changing of the marketing guard

Banking group's long-serving GM of group marketing, Louise Eyres, departs for a career change

ANZ has confirmed its new general manager of group marketing, customer insights and analytics as its most senior marketer following the departure of Louise Eyres.

Eyres announced her departure internally in March after more than six years as ANZ’s group GM of marketing, and nearly 15 years with the banking group. In a statement, ANZ said Eyres was leaving to pursue other career opportunities.

ANZ announced last week that it had appointed Sweta Mehra to the new role of general manager, group marketing, insights and analytics. She commences the role in July and will report to group executive of digital banking, Maile Carnegie.

A spokesperson confirmed the role isn’t like for like with Eyres’former position, but does replace her as the most senior position on the marketing team.

Sweta Mehra
Sweta Mehra

“Having had the opportunity to lead across three very distinct business strategies and group CEOs, and working with a very strong team of internal and external partners, it is now time to take this experience to a new opportunity,” Eyres said in an internal email to staff, sighted by CMO.

“The creation of the More Convenient Banking Campaign in 2006, the rebranding and repositioning of ANZ globally in 2009, the negotiation of Asia-Pacific sponsorship platforms and the continued development of marketing capability are memorable achievements. I am confident that marketing will continue to play a pivotal role in enabling ANZ’s success as it continues its purpose led transformation.”

Carnegie also personally thanked Eyres for her support since joining ANZ last year.

Mehra was most recently regional brand director of the Procter and Gamble brand, Head and Shoulders, covering China, Asia-Pacific, India and the Middle East and based in Singapore. She has spent the past 15 years with the FMCG giant, working across brands such as Fabric, Clairol, Herbal Essences, Tide and Asia Dish Care.

“Sweta will work across A/NZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights,” Carnegie said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in their "innova...


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in other spheres.


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation":


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in