ANZ waves off Eyres, welcomes Mehra in changing of the marketing guard

Banking group's long-serving GM of group marketing, Louise Eyres, departs for a career change

ANZ has confirmed its new general manager of group marketing, customer insights and analytics as its most senior marketer following the departure of Louise Eyres.

Eyres announced her departure internally in March after more than six years as ANZ’s group GM of marketing, and nearly 15 years with the banking group. In a statement, ANZ said Eyres was leaving to pursue other career opportunities.

ANZ announced last week that it had appointed Sweta Mehra to the new role of general manager, group marketing, insights and analytics. She commences the role in July and will report to group executive of digital banking, Maile Carnegie.

A spokesperson confirmed the role isn’t like for like with Eyres’former position, but does replace her as the most senior position on the marketing team.

Sweta Mehra
Sweta Mehra


“Having had the opportunity to lead across three very distinct business strategies and group CEOs, and working with a very strong team of internal and external partners, it is now time to take this experience to a new opportunity,” Eyres said in an internal email to staff, sighted by CMO.

“The creation of the More Convenient Banking Campaign in 2006, the rebranding and repositioning of ANZ globally in 2009, the negotiation of Asia-Pacific sponsorship platforms and the continued development of marketing capability are memorable achievements. I am confident that marketing will continue to play a pivotal role in enabling ANZ’s success as it continues its purpose led transformation.”

Carnegie also personally thanked Eyres for her support since joining ANZ last year.

Mehra was most recently regional brand director of the Procter and Gamble brand, Head and Shoulders, covering China, Asia-Pacific, India and the Middle East and based in Singapore. She has spent the past 15 years with the FMCG giant, working across brands such as Fabric, Clairol, Herbal Essences, Tide and Asia Dish Care.

“Sweta will work across A/NZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights,” Carnegie said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in