​AdRoll’s new global president on simplifying martech

The global martech giant’s president speaks to CMO about the company’s mission to simplify the martech deluge

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

Based at the company’s global headquarters in San Francisco, Gabriner transitioned to president from his role as a strategic advisor, which he began in October last year. Just six months after joining AdRoll, he succeeded former president, CMO and founding team member, Adam Berke, who will remain active with the company as a strategic advisor.

A former digital ad executive and CEO and president of pioneering video platform, Adap.tv, Gabriner brings nearly 20 years of experience to the position and is looking to ramp up AdRoll's evolution as a full-funnel marketing platform provider, overseeing product, marketing and commercialisation.

“Over the past six months, I have had the opportunity to experience first-hand the depth of talent, the sizable market opportunity and the myriad growth opportunities,” he told CMO. “I am excited to work with this incredible team to build products that continue to drive this evolving ecosystem, as marketing, data and advertising technologies continue to intersect.”

Gabriner said AdRoll’s rapid growth was a key reason for his interest in the group, and noted recent numbers, including a $300 million run rate and more than 35,000 customers. He also pointed to the vendor’s growing data asset and suite of products, including its opt-in data co-operative, IntentMap.

“Over the past 10 years, the company has evolved from an early pioneer in retargeting to a full-funnel solution with a product suite that boasts retargeting, prospecting, email and onsite,” he said. AdRoll recently launched its latest business line, Platform as a Service (PaaS), .

Gabriner said Adroll has a three-pronged strategy. “Firstly we are offering the easiest to use and best performing data activation platform,” he said.

“Secondly, we are making this platform available either directly to customers or through channel partners. Thirdly, we offer our customers one of the industry’s largest and richest datasets.”

Despite a highly competitive market filled with dominant players constantly driving innovation, Gabriner was bullish about AdRoll’s long-term prospects.

“Performance, service and product innovation have been the keys to our success and will continue to be core to our evolution,” he added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in