​AdRoll’s new global president on simplifying martech

The global martech giant’s president speaks to CMO about the company’s mission to simplify the martech deluge

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

Based at the company’s global headquarters in San Francisco, Gabriner transitioned to president from his role as a strategic advisor, which he began in October last year. Just six months after joining AdRoll, he succeeded former president, CMO and founding team member, Adam Berke, who will remain active with the company as a strategic advisor.

A former digital ad executive and CEO and president of pioneering video platform, Adap.tv, Gabriner brings nearly 20 years of experience to the position and is looking to ramp up AdRoll's evolution as a full-funnel marketing platform provider, overseeing product, marketing and commercialisation.

“Over the past six months, I have had the opportunity to experience first-hand the depth of talent, the sizable market opportunity and the myriad growth opportunities,” he told CMO. “I am excited to work with this incredible team to build products that continue to drive this evolving ecosystem, as marketing, data and advertising technologies continue to intersect.”

Gabriner said AdRoll’s rapid growth was a key reason for his interest in the group, and noted recent numbers, including a $300 million run rate and more than 35,000 customers. He also pointed to the vendor’s growing data asset and suite of products, including its opt-in data co-operative, IntentMap.

“Over the past 10 years, the company has evolved from an early pioneer in retargeting to a full-funnel solution with a product suite that boasts retargeting, prospecting, email and onsite,” he said. AdRoll recently launched its latest business line, Platform as a Service (PaaS), .

Gabriner said Adroll has a three-pronged strategy. “Firstly we are offering the easiest to use and best performing data activation platform,” he said.

“Secondly, we are making this platform available either directly to customers or through channel partners. Thirdly, we offer our customers one of the industry’s largest and richest datasets.”

Despite a highly competitive market filled with dominant players constantly driving innovation, Gabriner was bullish about AdRoll’s long-term prospects.

“Performance, service and product innovation have been the keys to our success and will continue to be core to our evolution,” he added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

Latest Podcast

More podcasts

Sign in