​AdRoll’s new global president on simplifying martech

The global martech giant’s president speaks to CMO about the company’s mission to simplify the martech deluge

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

Based at the company’s global headquarters in San Francisco, Gabriner transitioned to president from his role as a strategic advisor, which he began in October last year. Just six months after joining AdRoll, he succeeded former president, CMO and founding team member, Adam Berke, who will remain active with the company as a strategic advisor.

A former digital ad executive and CEO and president of pioneering video platform, Adap.tv, Gabriner brings nearly 20 years of experience to the position and is looking to ramp up AdRoll's evolution as a full-funnel marketing platform provider, overseeing product, marketing and commercialisation.

“Over the past six months, I have had the opportunity to experience first-hand the depth of talent, the sizable market opportunity and the myriad growth opportunities,” he told CMO. “I am excited to work with this incredible team to build products that continue to drive this evolving ecosystem, as marketing, data and advertising technologies continue to intersect.”

Gabriner said AdRoll’s rapid growth was a key reason for his interest in the group, and noted recent numbers, including a $300 million run rate and more than 35,000 customers. He also pointed to the vendor’s growing data asset and suite of products, including its opt-in data co-operative, IntentMap.

“Over the past 10 years, the company has evolved from an early pioneer in retargeting to a full-funnel solution with a product suite that boasts retargeting, prospecting, email and onsite,” he said. AdRoll recently launched its latest business line, Platform as a Service (PaaS), .

Gabriner said Adroll has a three-pronged strategy. “Firstly we are offering the easiest to use and best performing data activation platform,” he said.

“Secondly, we are making this platform available either directly to customers or through channel partners. Thirdly, we offer our customers one of the industry’s largest and richest datasets.”

Despite a highly competitive market filled with dominant players constantly driving innovation, Gabriner was bullish about AdRoll’s long-term prospects.

“Performance, service and product innovation have been the keys to our success and will continue to be core to our evolution,” he added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...

Praveen Kumar

The X factor in multicultural media planning and buying - Digital advertising - CMO Australia

Read more

I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...

Natali

Mercer CMO: How B2B brands can achieve customer love

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in