​AdRoll’s new global president on simplifying martech

The global martech giant’s president speaks to CMO about the company’s mission to simplify the martech deluge

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

Based at the company’s global headquarters in San Francisco, Gabriner transitioned to president from his role as a strategic advisor, which he began in October last year. Just six months after joining AdRoll, he succeeded former president, CMO and founding team member, Adam Berke, who will remain active with the company as a strategic advisor.

A former digital ad executive and CEO and president of pioneering video platform, Adap.tv, Gabriner brings nearly 20 years of experience to the position and is looking to ramp up AdRoll's evolution as a full-funnel marketing platform provider, overseeing product, marketing and commercialisation.

“Over the past six months, I have had the opportunity to experience first-hand the depth of talent, the sizable market opportunity and the myriad growth opportunities,” he told CMO. “I am excited to work with this incredible team to build products that continue to drive this evolving ecosystem, as marketing, data and advertising technologies continue to intersect.”

Gabriner said AdRoll’s rapid growth was a key reason for his interest in the group, and noted recent numbers, including a $300 million run rate and more than 35,000 customers. He also pointed to the vendor’s growing data asset and suite of products, including its opt-in data co-operative, IntentMap.

“Over the past 10 years, the company has evolved from an early pioneer in retargeting to a full-funnel solution with a product suite that boasts retargeting, prospecting, email and onsite,” he said. AdRoll recently launched its latest business line, Platform as a Service (PaaS), .

Gabriner said Adroll has a three-pronged strategy. “Firstly we are offering the easiest to use and best performing data activation platform,” he said.

“Secondly, we are making this platform available either directly to customers or through channel partners. Thirdly, we offer our customers one of the industry’s largest and richest datasets.”

Despite a highly competitive market filled with dominant players constantly driving innovation, Gabriner was bullish about AdRoll’s long-term prospects.

“Performance, service and product innovation have been the keys to our success and will continue to be core to our evolution,” he added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in