The Bureau announced new provider in effort to boost marketing communication and engagement
The Bureau of Meteorology has revealed Swift Digital as the winner of its recent tender for a new marketing automation platform.
After using the same automated marketing platform since 2011, the Bureau launched a re-tender mid-last year when its previous contract came to an end. The ambition was a new platform to better manage its email marketing and engagement with industry stakeholders and community members.
“More than 11,000 users have subscribed to receive emails about Bureau programs, products and services,” a spokesperson told CMO, adding subscribers increased by 16 per cent in 2016. “This includes climate data, climate outlooks, research projects, weekly rainfall updates, streamflow forecasts, tropical climate information and drought information.
“The Bureau uses email direct marketing to engage with industry stakeholders and community members. These emails are usually one component of an integrated marketing communication approach to support a product or service, which may also involve social media, media engagement, video and print publications.”
The Bureau confirmed Swift Digital was the successful provider & rollout is well underway.
Launched in 2000 and with offices in Sydney and Melbourne, Swift Digital combines email marketing, event management, surveys, SMS and engagement scoring to help its clients boost customer experience and relationships.
Swift is a platform provider to a long list of public and private sector clients including AMP, ING Direct, QBE, Westpac, the Attorney-General’s Department, NSW Department of Fair Trading, Fitness First, Mercedes-Benz, Qantas, the University of Sydney and the Cancer Council.
The timeframe for delivery of the new automation platform started early October 2016 and will end September 2018.
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