Swift Digital wins Bureau of Meteorology’s marketing automation tender

The Bureau announced new provider in effort to boost marketing communication and engagement

The Bureau of Meteorology has revealed Swift Digital as the winner of its recent tender for a new marketing automation platform.

After using the same automated marketing platform since 2011, the Bureau launched a re-tender mid-last year when its previous contract came to an end. The ambition was a new platform to better manage its email marketing and engagement with industry stakeholders and community members.

“More than 11,000 users have subscribed to receive emails about Bureau programs, products and services,” a spokesperson told CMO, adding subscribers increased by 16 per cent in 2016. “This includes climate data, climate outlooks, research projects, weekly rainfall updates, streamflow forecasts, tropical climate information and drought information.

“The Bureau uses email direct marketing to engage with industry stakeholders and community members. These emails are usually one component of an integrated marketing communication approach to support a product or service, which may also involve social media, media engagement, video and print publications.”

The Bureau confirmed Swift Digital was the successful provider & rollout is well underway.

Launched in 2000 and with offices in Sydney and Melbourne, Swift Digital combines email marketing, event management, surveys, SMS and engagement scoring to help its clients boost customer experience and relationships.

Swift is a platform provider to a long list of public and private sector clients including AMP, ING Direct, QBE, Westpac, the Attorney-General’s Department, NSW Department of Fair Trading, Fitness First, Mercedes-Benz, Qantas, the University of Sydney and the Cancer Council.

The timeframe for delivery of the new automation platform started early October 2016 and will end September 2018.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

fdgfd www.google.com

Caroline Natalia

How WW shifted physical engagement to virtual success in 5 days

Read more

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in