Swift Digital wins Bureau of Meteorology’s marketing automation tender

The Bureau announced new provider in effort to boost marketing communication and engagement

The Bureau of Meteorology has revealed Swift Digital as the winner of its recent tender for a new marketing automation platform.

After using the same automated marketing platform since 2011, the Bureau launched a re-tender mid-last year when its previous contract came to an end. The ambition was a new platform to better manage its email marketing and engagement with industry stakeholders and community members.

“More than 11,000 users have subscribed to receive emails about Bureau programs, products and services,” a spokesperson told CMO, adding subscribers increased by 16 per cent in 2016. “This includes climate data, climate outlooks, research projects, weekly rainfall updates, streamflow forecasts, tropical climate information and drought information.

“The Bureau uses email direct marketing to engage with industry stakeholders and community members. These emails are usually one component of an integrated marketing communication approach to support a product or service, which may also involve social media, media engagement, video and print publications.”

The Bureau confirmed Swift Digital was the successful provider & rollout is well underway.

Launched in 2000 and with offices in Sydney and Melbourne, Swift Digital combines email marketing, event management, surveys, SMS and engagement scoring to help its clients boost customer experience and relationships.

Swift is a platform provider to a long list of public and private sector clients including AMP, ING Direct, QBE, Westpac, the Attorney-General’s Department, NSW Department of Fair Trading, Fitness First, Mercedes-Benz, Qantas, the University of Sydney and the Cancer Council.

The timeframe for delivery of the new automation platform started early October 2016 and will end September 2018.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in