The move to acquire the top creative and design agencies is set to boost Accenture’s customer experience capabilities
Global digital giant Accenture has acquired creative and design agencies, The Monkeys and Maud, as part of its strategy to boost its marketing agency reach.
The Monkeys is a multi-awarded independent creative advertising agency, renowned for its brand campaigns for Telstra’s Thrive On, Meat and Livestock Australia’s You Never Lamb Alone and, most recently, Qantas’ Dreamliner launch.
“For over a decade, The Monkeys has created provocative ideas that have redefined the industry and delivered innovative customer experiences,” head of Accenture Interactive Australia and New Zealand, Michael Buckley, said.
“This acquisition further differentiates Accenture Interactive as a new breed of agency providing CMOs with innovative thinking and a new set of connected capabilities to win in today’s experience-led economy.”
According to Accenture Interactive’s head, Brian Whipple, the acquisition bolsters the full suite of digital customer transformation services Accenture Interactive provides to chief marketing officers and chief digital officers, from creative to technology, spanning experience design, marketing, content and commerce.
“Customer experience is the new battleground and this acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery,” he said. “Together, we’re bringing our unique model to the market: Part creative agency, part business consultancy, and part technology powerhouse – all focused on creating the best customer experiences on the planet.”
The Monkeys’ CEO, Mark Green, chief creative officers Justin Drape and Scott Nowell, and Maud chief creative officer, David Park, will continue in their respective roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Australia and New Zealand.
“The combination of Accenture Interactive, The Monkeys and Maud is a great opportunity for our clients and teams as it will dramatically enhance our ability to connect brand strategy and creative all the way through to customer experience delivery,” Green said. “We look forward to offering clients an unrivalled and holistic customer experience offering.”
This is the 12th acquisition Accenture Interactive has made since 2013 to expand the reach, scope, and depth of its end-to-end customer experience services globally.
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