The move to acquire the top creative and design agencies is set to boost Accenture’s customer experience capabilities
Global digital giant Accenture has acquired creative and design agencies, The Monkeys and Maud, as part of its strategy to boost its marketing agency reach.
The Monkeys is a multi-awarded independent creative advertising agency, renowned for its brand campaigns for Telstra’s Thrive On, Meat and Livestock Australia’s You Never Lamb Alone and, most recently, Qantas’ Dreamliner launch.
“For over a decade, The Monkeys has created provocative ideas that have redefined the industry and delivered innovative customer experiences,” head of Accenture Interactive Australia and New Zealand, Michael Buckley, said.
“This acquisition further differentiates Accenture Interactive as a new breed of agency providing CMOs with innovative thinking and a new set of connected capabilities to win in today’s experience-led economy.”
According to Accenture Interactive’s head, Brian Whipple, the acquisition bolsters the full suite of digital customer transformation services Accenture Interactive provides to chief marketing officers and chief digital officers, from creative to technology, spanning experience design, marketing, content and commerce.
“Customer experience is the new battleground and this acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery,” he said. “Together, we’re bringing our unique model to the market: Part creative agency, part business consultancy, and part technology powerhouse – all focused on creating the best customer experiences on the planet.”
The Monkeys’ CEO, Mark Green, chief creative officers Justin Drape and Scott Nowell, and Maud chief creative officer, David Park, will continue in their respective roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Australia and New Zealand.
“The combination of Accenture Interactive, The Monkeys and Maud is a great opportunity for our clients and teams as it will dramatically enhance our ability to connect brand strategy and creative all the way through to customer experience delivery,” Green said. “We look forward to offering clients an unrivalled and holistic customer experience offering.”
This is the 12th acquisition Accenture Interactive has made since 2013 to expand the reach, scope, and depth of its end-to-end customer experience services globally.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019