Final call for your thoughts in CMO's State of the CMO insights research

CMO's State of the CMO insights report is our new annual editorial research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia and we need your contribution

CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.

CMO's State of the CMO insights report is our new annual editorial research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia.

The State of the CMO is designed to provide a benchmark in terms of the CMO position and marketing function, and shines a light on where marketing leaders are focusing their efforts and experiencing challenges. The questions in this survey relate to leadership responsibility, salary, tenure, technology, business and strategic priorities and will provide unique insight into the state of Australian marketing leadership.

Please help us in gauging the true state of affairs by spending 10 minutes completing in this survey, and you’ll have the opportunity to secure a luxury overnight stay for 2 at an Australian winery. You’ll also get yourself a complimentary copy of the full report.

Responses are strictly confidential, so please share your thoughts with us today and help us to bring you even more insight into the CMO role in Australia.

Click here to participate in the State of the CMO research.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in