​Fitbit announces new virtual race platform to enhance customer experience

The wearable giant has released a new interactive experience to boost healthy competition

Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.

Through the wearable device, the platform offers competitive challenges where 2-30 users can virtually race against friends and family through destinations such as Yosemite National Park and TCS New York City Marathon.

Similar to Fitbit’s existing Solo Adventures, the new virtual race offers a new gamified setting to help users reach their health and fitness goals. The visuals dynamically adjust to the trail surroundings as users rotate their phone, letting them enjoy the moment just as they would if really there.

The release comes months after the fitness wearable giant reported a GAAP net loss of $USD$146.3 million and adjusted EBITDA loss of $USD144.2 million for its fourth quarter of 2016. The figures were off revenue of $USD574 million.

“Our ten-year history of building this category, coupled with our powerful brand and engaged global community gives us confidence we are making the right investments to support our vision and drive long-term success,” said Fitbit co-founder and CEO, James Park, “We will leverage our leadership position, recently acquired talent and IP, and the valuable data we collect to improve demand and continue to set the pace of innovation for the industry through more personalised experiences, deeper insights and guidance, expansion into new categories and deeper integration within the healthcare system.”

The Fitbit Adventure Races is now available in Australia and Canada via the free Fitbit app, with full global release set for next month.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in