​Fitbit announces new virtual race platform to enhance customer experience

The wearable giant has released a new interactive experience to boost healthy competition

Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.

Through the wearable device, the platform offers competitive challenges where 2-30 users can virtually race against friends and family through destinations such as Yosemite National Park and TCS New York City Marathon.

Similar to Fitbit’s existing Solo Adventures, the new virtual race offers a new gamified setting to help users reach their health and fitness goals. The visuals dynamically adjust to the trail surroundings as users rotate their phone, letting them enjoy the moment just as they would if really there.

The release comes months after the fitness wearable giant reported a GAAP net loss of $USD$146.3 million and adjusted EBITDA loss of $USD144.2 million for its fourth quarter of 2016. The figures were off revenue of $USD574 million.

“Our ten-year history of building this category, coupled with our powerful brand and engaged global community gives us confidence we are making the right investments to support our vision and drive long-term success,” said Fitbit co-founder and CEO, James Park, “We will leverage our leadership position, recently acquired talent and IP, and the valuable data we collect to improve demand and continue to set the pace of innovation for the industry through more personalised experiences, deeper insights and guidance, expansion into new categories and deeper integration within the healthcare system.”

The Fitbit Adventure Races is now available in Australia and Canada via the free Fitbit app, with full global release set for next month.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in