Marketo acquires ToutApp, a sales engagement platform, for an undisclosed sum
Marketo has acquired US-based sales software vendor, ToutApp, as part of efforts to extend its platform out of marketing automation and into wider engagement management.
ToutApp, a San Francisco-based company, was established in 2011 and provides a sales engagement tool for managing sales campaigns, content management and analytics. The vendor claims to about 100,000 sales executives use its tools today across 400 enterprise customers including Citrix, CA Technologies, Siemens, Tableau and Revel.
In a statement, Marketo CEO, Steve Lucas, said the acquisition of ToutApp helped to round out his company’s engagement capabilities and better tie together marketing and sales functions. It’s also a step further forward in terms of facilitating account-based marketing (ABM) activities, as well as Marketo Sales Insights.
“Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” Lucas said.
ToutApp founder and CEO, Tawheed Kader (TK), along with the rest of the vendor’s 30 staff, will join Marketo as part of the deal. Financial terms were not disclosed.The brand is expected to remain standalone for now, with integration plans announced in due course, a spokesperson told CMO.
ToutApp has accrued US$21 million in capital raising rounds since its launch in 2011, including $15 million in 2015 in Series B funding led by Andreessen Horowitz. The company claimed 300 per cent growth in top-line revenues in 2016.
“ToutApp and Marketo share a similar vision for empowering sales and marketing teams for success in the engagement economy,” TK commented. “We’re excited to join Marketo and further our shared mission of delivering exceptional customer and prospect engagement.”
The acquisition news comes on the eve of Marketo’s annual Marketing Nation event in San Francisco, where Lucas is expected to unveil details of the vendor’s efforts to extend out of marketing automation and into a
more comprehensive platform for customer engagement.Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders