WeThinkMedia launches in Australia with foundation client, MediaWorks
Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.
WeThinkMedia launches this month with foundation client, MediaWorks New Zealand, and will be the exclusive representative for the broadcaster’s TV, radio and digital channels, effective immediately. The agency said it is also in discussions with other local and international media platforms.
Wiltshire is a well-known face in the Australian media landscape. He spent nearly 20 years in the commercial broadcasting space, including stints with Ten and Southern Cross broadcasting, and was most recently chief revenue officer and group sales and marketing director across the Nine Entertainment Company’s media assets.
Wiltshire left Nine 12 months ago after a 10-year career with the business, and has been consulting since then to clients including MediaWorks New Zealand and the Medical Channel. His directorship work also includes an advisory board member’s position at online consumer finance advice exchange, simplyaskit.com.au, and automotive and insurance industry tech startup, justsnapit.
Alongside Wiltshire, WeThinkMedia has brought on former Southern Cross Austereo head of sales, Jane Stucci, as its overall day-to-day operations chief and head of sales. In the role, Stucci will manage all client-facing work, supported by two sales staff, Gaylene Riminton and Emma Thomas.
Wiltshire said he will be providing strategic counsel for the new business while continuing to focus on his consulting and directorship portfolio.
“The opportunity for a new, boutique media representation business offering expert and highly personalised service has become apparent through my extensive advisory work for a broad range of clients,” he said in a statement. “We’re proud to launch with MediaWorks as our foundation client and we thank them for selecting us to help grow their Australian advertising client base.”
MediaWorks chief commercial officer, Glen Kyne, said it was delighted with the chance to work with Peter to launch WeThinkMedia in Australia.
“His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia