Peter Wiltshire re-emerges with new boutique media representation agency

WeThinkMedia launches in Australia with foundation client, MediaWorks

Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.

WeThinkMedia launches this month with foundation client, MediaWorks New Zealand, and will be the exclusive representative for the broadcaster’s TV, radio and digital channels, effective immediately. The agency said it is also in discussions with other local and international media platforms.

Wiltshire is a well-known face in the Australian media landscape. He spent nearly 20 years in the commercial broadcasting space, including stints with Ten and Southern Cross broadcasting, and was most recently chief revenue officer and group sales and marketing director across the Nine Entertainment Company’s media assets.

Wiltshire left Nine 12 months ago after a 10-year career with the business, and has been consulting since then to clients including MediaWorks New Zealand and the Medical Channel. His directorship work also includes an advisory board member’s position at online consumer finance advice exchange, simplyaskit.com.au, and automotive and insurance industry tech startup, justsnapit.

Peter Wiltshire
Peter Wiltshire


Alongside Wiltshire, WeThinkMedia has brought on former Southern Cross Austereo head of sales, Jane Stucci, as its overall day-to-day operations chief and head of sales. In the role, Stucci will manage all client-facing work, supported by two sales staff, Gaylene Riminton and Emma Thomas.

Wiltshire said he will be providing strategic counsel for the new business while continuing to focus on his consulting and directorship portfolio.

“The opportunity for a new, boutique media representation business offering expert and highly personalised service has become apparent through my extensive advisory work for a broad range of clients,” he said in a statement. “We’re proud to launch with MediaWorks as our foundation client and we thank them for selecting us to help grow their Australian advertising client base.”

MediaWorks chief commercial officer, Glen Kyne, said it was delighted with the chance to work with Peter to launch WeThinkMedia in Australia.

“His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in