Peter Wiltshire re-emerges with new boutique media representation agency

WeThinkMedia launches in Australia with foundation client, MediaWorks

Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.

WeThinkMedia launches this month with foundation client, MediaWorks New Zealand, and will be the exclusive representative for the broadcaster’s TV, radio and digital channels, effective immediately. The agency said it is also in discussions with other local and international media platforms.

Wiltshire is a well-known face in the Australian media landscape. He spent nearly 20 years in the commercial broadcasting space, including stints with Ten and Southern Cross broadcasting, and was most recently chief revenue officer and group sales and marketing director across the Nine Entertainment Company’s media assets.

Wiltshire left Nine 12 months ago after a 10-year career with the business, and has been consulting since then to clients including MediaWorks New Zealand and the Medical Channel. His directorship work also includes an advisory board member’s position at online consumer finance advice exchange, simplyaskit.com.au, and automotive and insurance industry tech startup, justsnapit.

Peter Wiltshire
Peter Wiltshire


Alongside Wiltshire, WeThinkMedia has brought on former Southern Cross Austereo head of sales, Jane Stucci, as its overall day-to-day operations chief and head of sales. In the role, Stucci will manage all client-facing work, supported by two sales staff, Gaylene Riminton and Emma Thomas.

Wiltshire said he will be providing strategic counsel for the new business while continuing to focus on his consulting and directorship portfolio.

“The opportunity for a new, boutique media representation business offering expert and highly personalised service has become apparent through my extensive advisory work for a broad range of clients,” he said in a statement. “We’re proud to launch with MediaWorks as our foundation client and we thank them for selecting us to help grow their Australian advertising client base.”

MediaWorks chief commercial officer, Glen Kyne, said it was delighted with the chance to work with Peter to launch WeThinkMedia in Australia.

“His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..

Sujay Patel

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in