WeThinkMedia launches in Australia with foundation client, MediaWorks
Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.
WeThinkMedia launches this month with foundation client, MediaWorks New Zealand, and will be the exclusive representative for the broadcaster’s TV, radio and digital channels, effective immediately. The agency said it is also in discussions with other local and international media platforms.
Wiltshire is a well-known face in the Australian media landscape. He spent nearly 20 years in the commercial broadcasting space, including stints with Ten and Southern Cross broadcasting, and was most recently chief revenue officer and group sales and marketing director across the Nine Entertainment Company’s media assets.
Wiltshire left Nine 12 months ago after a 10-year career with the business, and has been consulting since then to clients including MediaWorks New Zealand and the Medical Channel. His directorship work also includes an advisory board member’s position at online consumer finance advice exchange, simplyaskit.com.au, and automotive and insurance industry tech startup, justsnapit.
Alongside Wiltshire, WeThinkMedia has brought on former Southern Cross Austereo head of sales, Jane Stucci, as its overall day-to-day operations chief and head of sales. In the role, Stucci will manage all client-facing work, supported by two sales staff, Gaylene Riminton and Emma Thomas.
Wiltshire said he will be providing strategic counsel for the new business while continuing to focus on his consulting and directorship portfolio.
“The opportunity for a new, boutique media representation business offering expert and highly personalised service has become apparent through my extensive advisory work for a broad range of clients,” he said in a statement. “We’re proud to launch with MediaWorks as our foundation client and we thank them for selecting us to help grow their Australian advertising client base.”
MediaWorks chief commercial officer, Glen Kyne, said it was delighted with the chance to work with Peter to launch WeThinkMedia in Australia.
“His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia