Earlybird tickets now available for CMO Momentum, this year’s new conference on 20 July for modern marketing leaders brought to you by CMO Australia
CMO is delighted to announce CMO Momentum, a new conference giving Australian CMOs, marketing, customer and digital leaders the unique opportunity to gain and share insight on what it takes to be a modern marketing chief.
CMO Momentum will deep dive into customer-led and inspired marketing leadership in a hyper-connected world, where consumers control the conversation, technology and data smarts are vital to success, experience is the key to competitive advantage and embracing change is the new normal.
Today’s marketing leaders are being asked to spearhead a company-wide culture that addresses these market demands. Tackling this requires a broad range of leadership behaviours and skills, which we’re addressing through the agenda. These are strategic and commercial nous, adaptability and resilience, innovative thinking, collaboration and communication and a serious focus on people and talent.
Join CMO at our full-day conference on 20 July at the ICC Sydney as we delve into these “new norms” of marketing through a program jam-packed with:
Our pioneering and highly interactive executive networking roundtables will also give attendees and sponsors the opportunity participate in interactive discussions around what we’ve identified as the key requirements of a modern marketing function: Customer engagement and insight, collaboration, c-suite clout, culture, creativity, team capability, curiosity and connected systems.
We’ve already lined up a host of fabulous speakers for CMO Momentum, including:
Check out our agenda and buy your tickets now at our special earlybird rate.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
