Tourism Tasmania replaces top-ranking CMO

The appointment of Emma Terry as Tourism Tasmania's CMO replaces Guy Taylor, who left to join the Tasmanian Brand Project

Tourism Tasmania has appointed Emma Terry as its new CMO, and the pressure is on to deliver impressive results and fill the void her predecessor Guy Taylor, left when going to lead the Tasmanian Brand Project.

Taylor was listed in the inaugural 2015 CMO50, which recognised his strategic aim as CMO of Tourism Tasmania to offer refreshed and creative thinking and a nuanced cultural offering where the brand is as much about the people as it is about place.

Tourism Tasmania’s CEO, John Fitzgerald, said Terry‘s 17-year career in the marketing strategy, brand and communications area, coupled with her broader business and management background, made her an ideal candidate for this role.

“We have an important job to do in helping the State Government and tourism industry reach their goal of attracting 1.5 million visitors a year to Tasmania by 2020," he said. “Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through our domestic and international marketing programs.

“Although we’re currently seeing a record number of visitors coming to the state from interstate and overseas, we still need to grow to reach our goal. Emma will play an important role in delivering this growth."

Terry was the former group manager for strategy and customer for the Federal Group, and led the brand development, customer segmentation and marketing strategy for the Group’s tourism properties, including the soon to be opened MACq01 on Hobart’s waterfront. She has also held marketing strategy roles for Hydro Tasmania, Eurora Energy and Ashmore Foods.

Terry said that it was a great privilege to be given the opportunity to build on the state‘s significant tourism achievements.

“It is an exciting time to be joining the Tourism Tasmania team and I feel very privileged to have the opportunity to work alongside the tourism industry to promote our amazing State to national and international visitors," she said. "Tourism Tasmania is well-known for its innovative marketing approach and while Tasmania has well and truly proven itself as a world-class destination, its important that we continue to leverage this success to grow our visitor numbers and sustain this growth into the future."

In announcing the new appointment, Fitzgerald also acknowledged the fantastic work undertaken by Tourism Tasmania’s marketing staff over the past 5 months while recruiting was underway to replace Taylor.

“I want to acknowledge the commitment and professionalism of our existing market team, who stepped up to fill the void and successfully deliver our marketing plans," he said.

Emma Terry will begin her role as CMO on 2 May.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in