Tourism Tasmania replaces top-ranking CMO

The appointment of Emma Terry as Tourism Tasmania's CMO replaces Guy Taylor, who left to join the Tasmanian Brand Project

Tourism Tasmania has appointed Emma Terry as its new CMO, and the pressure is on to deliver impressive results and fill the void her predecessor Guy Taylor, left when going to lead the Tasmanian Brand Project.

Taylor was listed in the inaugural 2015 CMO50, which recognised his strategic aim as CMO of Tourism Tasmania to offer refreshed and creative thinking and a nuanced cultural offering where the brand is as much about the people as it is about place.

Tourism Tasmania’s CEO, John Fitzgerald, said Terry‘s 17-year career in the marketing strategy, brand and communications area, coupled with her broader business and management background, made her an ideal candidate for this role.

“We have an important job to do in helping the State Government and tourism industry reach their goal of attracting 1.5 million visitors a year to Tasmania by 2020," he said. “Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through our domestic and international marketing programs.

“Although we’re currently seeing a record number of visitors coming to the state from interstate and overseas, we still need to grow to reach our goal. Emma will play an important role in delivering this growth."

Terry was the former group manager for strategy and customer for the Federal Group, and led the brand development, customer segmentation and marketing strategy for the Group’s tourism properties, including the soon to be opened MACq01 on Hobart’s waterfront. She has also held marketing strategy roles for Hydro Tasmania, Eurora Energy and Ashmore Foods.

Terry said that it was a great privilege to be given the opportunity to build on the state‘s significant tourism achievements.

“It is an exciting time to be joining the Tourism Tasmania team and I feel very privileged to have the opportunity to work alongside the tourism industry to promote our amazing State to national and international visitors," she said. "Tourism Tasmania is well-known for its innovative marketing approach and while Tasmania has well and truly proven itself as a world-class destination, its important that we continue to leverage this success to grow our visitor numbers and sustain this growth into the future."

In announcing the new appointment, Fitzgerald also acknowledged the fantastic work undertaken by Tourism Tasmania’s marketing staff over the past 5 months while recruiting was underway to replace Taylor.

“I want to acknowledge the commitment and professionalism of our existing market team, who stepped up to fill the void and successfully deliver our marketing plans," he said.

Emma Terry will begin her role as CMO on 2 May.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

Read more

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Latest Podcast

More podcasts

Sign in