Carat secures Yahoo7 brand chief as CMO

New recruit is one of three c-level appointments made in the past 12 months at the media agency

Andrea Rule with Paul Brooks
Andrea Rule with Paul Brooks

Carat has poached Yahoo7’s brand chief as its new chief marketing officer, one of a trio of c-level appointments made in the last 12 months.

Yahoo7 head of brand, Andrea Rule, will join the media agency giant from June as CMO, tasked with heading up the existing marketing function. The role at Carat encompasses brand positioning, trade marketing and contributing to new business development.

Rule replaces previous CMO, Adriana Colaneri, who departed in March to head up another of the Dentsu Aegis Network businesses, The Story Lab. The marketing function has been in place at Carat now for about two years.

Rule has been with Yahoo7 for five years and was originally hired in the new position of strategy and business development. Prior to this, she was group business director at Mediacom group, and also worked as its head of digital. During this time, she worked on brands such as Pacific brands, fosters Australia and Sussan Group.

Carat CEO, Paul Brooks, said the group has been looking for the right candidate with a unique and versatile skillset for some time.

“Andrea’s commercial nous and proven expertise in strategic integration and content marketing will no doubt be an invaluable asset to Carat,” he said. “It goes without saying she’s extremely well respected and highly sought after in market. Her appointment signifies our continued focus on and commitment to recruiting high-performing talent.”

Rule said the new posting presented an opportunity to work with a great team and marketing leading brand. The role officially starts on 18 June and is based out of Sydney.

“I’ve been impressed with the innovative approach Carat has to marketing and I’m looking forward to continuing and evolving that effort,” she said.

Rule is one of three executive-level appointments for Carat in the past 12 months. Brooks was promoted to be the organisation’s CEO last September, and Brendon Cropper joined as chief data and experience officer in March.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

How to leverage the Internet of Things to understand consumer intent

'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.

Oliver Smith

Business development, Performics Australia

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in