Carat secures Yahoo7 brand chief as CMO

New recruit is one of three c-level appointments made in the past 12 months at the media agency

Andrea Rule with Paul Brooks
Andrea Rule with Paul Brooks

Carat has poached Yahoo7’s brand chief as its new chief marketing officer, one of a trio of c-level appointments made in the last 12 months.

Yahoo7 head of brand, Andrea Rule, will join the media agency giant from June as CMO, tasked with heading up the existing marketing function. The role at Carat encompasses brand positioning, trade marketing and contributing to new business development.

Rule replaces previous CMO, Adriana Colaneri, who departed in March to head up another of the Dentsu Aegis Network businesses, The Story Lab. The marketing function has been in place at Carat now for about two years.

Rule has been with Yahoo7 for five years and was originally hired in the new position of strategy and business development. Prior to this, she was group business director at Mediacom group, and also worked as its head of digital. During this time, she worked on brands such as Pacific brands, fosters Australia and Sussan Group.

Carat CEO, Paul Brooks, said the group has been looking for the right candidate with a unique and versatile skillset for some time.

“Andrea’s commercial nous and proven expertise in strategic integration and content marketing will no doubt be an invaluable asset to Carat,” he said. “It goes without saying she’s extremely well respected and highly sought after in market. Her appointment signifies our continued focus on and commitment to recruiting high-performing talent.”

Rule said the new posting presented an opportunity to work with a great team and marketing leading brand. The role officially starts on 18 June and is based out of Sydney.

“I’ve been impressed with the innovative approach Carat has to marketing and I’m looking forward to continuing and evolving that effort,” she said.

Rule is one of three executive-level appointments for Carat in the past 12 months. Brooks was promoted to be the organisation’s CEO last September, and Brendon Cropper joined as chief data and experience officer in March.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in