Latest executive changes aimed at improving publishing and digital growth
News Corp has created a chief digital officer across the group and promoted former CMO to a COO role as part of new senior executive team changes announced this week.
In a move aimed at strengthening publishing and digital business, News Corp said it had promoted managing director of News Digital Networks Australia, Nicole Sheffield, to chief digital officer, taking additional responsibility for digital revenue growth and strategy. The role will also see her tasked with audience and subscription growth, content optimisation and marketing and digital product innovation. Sheffield retains her position across NewsLifeMedia’s magazine division.
News Corp has also promoted Damian Eales, to chief operating officer of publishing. The role puts him in charge of all aspects of metro, regional and community publishing, a list that includes eight metro daily and Sunday mastheads, 19 regional titles and 100 community titles.
Eales was most recently MD of metros and regions, and previously chief marketing officer at News Corp. He originally joined the organisation in 2013 as strategic partnerships director. Last June, News Corp brought on former Woolworths and Coles marketer, Tony Phillips, as its CMO.
News Corp Australasia executive chairman, Michael Miller, said the latest executive promotions come after other recent personnel changes, including the appointment of Dominic Hatfield to chief technology officer, and Lou Barrett to executive general manager of network sales.
“These appointments will ensure we meet our strategic priorities to maximise revenue and audience opportunities,” Miller said in a statement. “It is important we adapt our business to respond to changes in market conditions and with Damian and Nicole at the helm, it will ensure we are structured for future growth and success.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles
Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...
Sim
3 skills you need to drive better collaboration - Business leadership - CMO Australia
I would invest money in machine learning. I think it's important to do that. Don't you agree?
Polly Valentine
Metcash to use AI for promotional planning optimisation in liquor division