The rise of the conscious consumer
The concept of consumers boycotting brands and publishers isn’t a new one.
News Corp creates group digital chief role; promotes Eales
Latest executive changes aimed at improving publishing and digital growth
News Corp has created a chief digital officer across the group and promoted former CMO to a COO role as part of new senior executive team changes announced this week.
In a move aimed at strengthening publishing and digital business, News Corp said it had promoted managing director of News Digital Networks Australia, Nicole Sheffield, to chief digital officer, taking additional responsibility for digital revenue growth and strategy. The role will also see her tasked with audience and subscription growth, content optimisation and marketing and digital product innovation. Sheffield retains her position across NewsLifeMedia’s magazine division.
News Corp has also promoted Damian Eales, to chief operating officer of publishing. The role puts him in charge of all aspects of metro, regional and community publishing, a list that includes eight metro daily and Sunday mastheads, 19 regional titles and 100 community titles.
Eales was most recently MD of metros and regions, and previously chief marketing officer at News Corp. He originally joined the organisation in 2013 as strategic partnerships director. Last June, News Corp brought on former Woolworths and Coles marketer, Tony Phillips, as its CMO.
News Corp Australasia executive chairman, Michael Miller, said the latest executive promotions come after other recent personnel changes, including the appointment of Dominic Hatfield to chief technology officer, and Lou Barrett to executive general manager of network sales.
“These appointments will ensure we meet our strategic priorities to maximise revenue and audience opportunities,” Miller said in a statement. “It is important we adapt our business to respond to changes in market conditions and with Damian and Nicole at the helm, it will ensure we are structured for future growth and success.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
One more start-up to disrupt the trucking industry. Well the market is hot. Uber Freight, Doft, Trucker Path... Still no one of these ube...
Sergey
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...
OlliesBlog
Google to stop scanning personal Gmail accounts for ad targeting
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear