Data Scouts launches digital transformation course to boost student engagement

Aussie training and recruitment agency launches the 'student first' course for uni staff to improve the wider student experience

Aussie training and recruitment agency, Data Scouts, has launched a ‘student first’ digital transformation course aimed at bringing together all faculties from across the university together in an effort to boost student experience.

The Data Scouts digital transformation course methodology involves facility breaking down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.

From here, the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.

Data Scouts co-founder, Will Scully-Power, said the company had already seen early success having already launched with one Australian prestigious university, where more than 400 staff are already being trained on its digital transformation methodology. He said this is enabling staff to get much faster time to value in their digital transformation programs.

“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly, how certain campaigns are helping to achieve the universities objectives," Scully-Power said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in