SumoSalad hires new chief customer officer as part of digital transformation strategy

Australia's healthy fast food chain's recent CCO appointment forms as part of the brand's new strategic vision

Australia's healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer.

Lawrence Mitchell has over 20 years' experience in digital marketing in Australia and the UK and has been the head of marketing for the likes of Reed Business, eCountries.com and Accuity. A qualified health and wellness coach, he also set up RawEnergy in 2013 where he released blog posts, books and coaching programs focusing on helping entrepreneurs, business owners and corporate executives gain back a healthy life balance.

Lawrence joined SumoSalad from RBI, where he was global marketing director, a role he occupied for nine years, during which time RBI transformed from a declining magazine business to a fast growth, high margin, digital data and analytics portfolio business, elevating a number of brands into the digital age. Lawrence is author of three books including Success without Stress and Sugar: Sickly or Sweet.

At SumoSalad, Mitchell will be responsible for enhancing the experience of customers when they engage with the brand in store, via the app or online.

“This new position reflects SumoSalad’s focus on enhancing our customers’ overall experience and maintaining our position at the forefront of developments in the healthy fast food industry," SumoSalad Chief Executive Officer Luke Baylis said. “At SumoSalad we are completely focused on deepening our understanding of how technology, health and food intersect.”

Mitchell will also be responsible for improving the way SumoSalad engages and interacts with its customers across the brand's 115 stores, app, web site and other touch points.

“SumoSalad provides healthy, tasty and affordable food,” Mitchell said. “My role will be to deepen our knowledge of our customers, and create strong offerings and experiences that enable them to easily access great tasting, nutrition-rich food and drink. I'm excited to join the Sumo squad at such an exciting moment in the journey.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in