SumoSalad hires new chief customer officer as part of digital transformation strategy

Australia's healthy fast food chain's recent CCO appointment forms as part of the brand's new strategic vision

Australia's healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer.

Lawrence Mitchell has over 20 years' experience in digital marketing in Australia and the UK and has been the head of marketing for the likes of Reed Business, eCountries.com and Accuity. A qualified health and wellness coach, he also set up RawEnergy in 2013 where he released blog posts, books and coaching programs focusing on helping entrepreneurs, business owners and corporate executives gain back a healthy life balance.

Lawrence joined SumoSalad from RBI, where he was global marketing director, a role he occupied for nine years, during which time RBI transformed from a declining magazine business to a fast growth, high margin, digital data and analytics portfolio business, elevating a number of brands into the digital age. Lawrence is author of three books including Success without Stress and Sugar: Sickly or Sweet.

At SumoSalad, Mitchell will be responsible for enhancing the experience of customers when they engage with the brand in store, via the app or online.

“This new position reflects SumoSalad’s focus on enhancing our customers’ overall experience and maintaining our position at the forefront of developments in the healthy fast food industry," SumoSalad Chief Executive Officer Luke Baylis said. “At SumoSalad we are completely focused on deepening our understanding of how technology, health and food intersect.”

Mitchell will also be responsible for improving the way SumoSalad engages and interacts with its customers across the brand's 115 stores, app, web site and other touch points.

“SumoSalad provides healthy, tasty and affordable food,” Mitchell said. “My role will be to deepen our knowledge of our customers, and create strong offerings and experiences that enable them to easily access great tasting, nutrition-rich food and drink. I'm excited to join the Sumo squad at such an exciting moment in the journey.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in