SumoSalad hires new chief customer officer as part of digital transformation strategy

Australia's healthy fast food chain's recent CCO appointment forms as part of the brand's new strategic vision

Australia's healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer.

Lawrence Mitchell has over 20 years' experience in digital marketing in Australia and the UK and has been the head of marketing for the likes of Reed Business, eCountries.com and Accuity. A qualified health and wellness coach, he also set up RawEnergy in 2013 where he released blog posts, books and coaching programs focusing on helping entrepreneurs, business owners and corporate executives gain back a healthy life balance.

Lawrence joined SumoSalad from RBI, where he was global marketing director, a role he occupied for nine years, during which time RBI transformed from a declining magazine business to a fast growth, high margin, digital data and analytics portfolio business, elevating a number of brands into the digital age. Lawrence is author of three books including Success without Stress and Sugar: Sickly or Sweet.

At SumoSalad, Mitchell will be responsible for enhancing the experience of customers when they engage with the brand in store, via the app or online.

“This new position reflects SumoSalad’s focus on enhancing our customers’ overall experience and maintaining our position at the forefront of developments in the healthy fast food industry," SumoSalad Chief Executive Officer Luke Baylis said. “At SumoSalad we are completely focused on deepening our understanding of how technology, health and food intersect.”

Mitchell will also be responsible for improving the way SumoSalad engages and interacts with its customers across the brand's 115 stores, app, web site and other touch points.

“SumoSalad provides healthy, tasty and affordable food,” Mitchell said. “My role will be to deepen our knowledge of our customers, and create strong offerings and experiences that enable them to easily access great tasting, nutrition-rich food and drink. I'm excited to join the Sumo squad at such an exciting moment in the journey.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Latest Podcast

More podcasts

Sign in