SiteMinder appoints its first chief marketing officer

Hotel management platform provider brings on first chiefs of marketing and product to drive growth

SiteMinder's new recruits, David Jaros (left) and Ken Aoyama
SiteMinder's new recruits, David Jaros (left) and Ken Aoyama

Australian hotel booking and intelligence platform provider, SiteMinder, has brought on its first chief marketing officer as well as product officer in a bid to accelerate growth.

New marketing leader, David Jaros, was most recently CMO of fintech startup, Noesis Finance, and boasts of 22 years’ experience in strategy, marketing and technology. Also on his resume is a four-year stint with enterprise management software company, SolarWinds, where he was responsible for running lead generation and field marketing that delivered more than 400,000 trial downloads per year.

At SiteMinder, Jaros is tasked with all global marketing activities incorporating corporate marketing, branding, customer and field marketing and lead generation.

SiteMinder has announced Ken Aoyama as its first chief product officer this week. He joins the company from Tokyo-listed platform-as-a-service provider, Cybozu, where he was head of engineering and chief global business officer. Milestones during this time included doubling revenue and acquiring more than 10,000 new customers for the group.

In his new position, Aoyama is responsible for overseeing more than 60 product and engineering employees to enhance the group’s cloud-based hotel industry offering.

In a statement, SiteMinder said the two executive-level appointments followed the recruitment of the company’s chief global sales officer in 2015, as well as financial officer and chief operating officer in 2014.

“Ken and David will be pivotal in enhancing our go-to-market strategy, consisting of excellence in product, marketing, sales and customer support, and backed by both financial strength and operational efficiency,” said co-founder and managing director, Mike Ford. “As we look ahead, SiteMinder’s focus is to continue building on these strong foundations to become the trusted partner of choice for hotel technology.”

SiteMinder’s portfolio of products include online distribution platform, The Channel Manager, booking engine,TheBookingButton, website creation tool, Canvas, real-time marketing intelligence solution, Prophet, and global distribution system. The company claims to have 23,000 hotel customers and 550 of the industry's top connectivity providers as partners, and a presence in 160 countries.

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