SiteMinder appoints its first chief marketing officer

Hotel management platform provider brings on first chiefs of marketing and product to drive growth

SiteMinder's new recruits, David Jaros (left) and Ken Aoyama
SiteMinder's new recruits, David Jaros (left) and Ken Aoyama

Australian hotel booking and intelligence platform provider, SiteMinder, has brought on its first chief marketing officer as well as product officer in a bid to accelerate growth.

New marketing leader, David Jaros, was most recently CMO of fintech startup, Noesis Finance, and boasts of 22 years’ experience in strategy, marketing and technology. Also on his resume is a four-year stint with enterprise management software company, SolarWinds, where he was responsible for running lead generation and field marketing that delivered more than 400,000 trial downloads per year.

At SiteMinder, Jaros is tasked with all global marketing activities incorporating corporate marketing, branding, customer and field marketing and lead generation.

SiteMinder has announced Ken Aoyama as its first chief product officer this week. He joins the company from Tokyo-listed platform-as-a-service provider, Cybozu, where he was head of engineering and chief global business officer. Milestones during this time included doubling revenue and acquiring more than 10,000 new customers for the group.

In his new position, Aoyama is responsible for overseeing more than 60 product and engineering employees to enhance the group’s cloud-based hotel industry offering.

In a statement, SiteMinder said the two executive-level appointments followed the recruitment of the company’s chief global sales officer in 2015, as well as financial officer and chief operating officer in 2014.

“Ken and David will be pivotal in enhancing our go-to-market strategy, consisting of excellence in product, marketing, sales and customer support, and backed by both financial strength and operational efficiency,” said co-founder and managing director, Mike Ford. “As we look ahead, SiteMinder’s focus is to continue building on these strong foundations to become the trusted partner of choice for hotel technology.”

SiteMinder’s portfolio of products include online distribution platform, The Channel Manager, booking engine,TheBookingButton, website creation tool, Canvas, real-time marketing intelligence solution, Prophet, and global distribution system. The company claims to have 23,000 hotel customers and 550 of the industry's top connectivity providers as partners, and a presence in 160 countries.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in