Report reveals most mobile-ready Aussie brands

New research from Ansible names the top ten Australian brands with the best mobile presence and performance

Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.

The 'mobile ready' brand index, which was produced by mobile martech agency, Ansible, revealed the top 10 Aussie brands offering the strongest mobile presence and performance within the IT, retail, property, food and beverages industries.

Out of the Aussie brands evaluated, Kogan came out on top, followed by real estate agents, McGrath Property.

Retailers General Pants Co and ecommerce fashion site, The Iconic, were next on the leaderboard, followed by beverage supplier, Lion Corporation, and retail giant, David Jones. Media channels, Ten Networks and Nine Entertainment, ranked seventh and eighth respectively. Myer and Billabong scraped through as the final top two.

Globally, Facebook took the leader spot, followed by 7-Eleven, Hyundai, Microsoft and Nike. Interestingly, Google ranked down the ladder at seventh place, with Adidas, OLX and Target taking the final three leadership spots.

Launched in in partnership with YouGov and Powered by Google Tools, the world’s first global “mobile ready” brand index ‘MDEX’ evaluated brands based on five key dimensions: Mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.

The research collated and analysed more than 240,000 data-points with 2000 brands assessed globally, analysing mobile quantitative and qualitative components such as google search rankings, google mobile site and app design principles, consumer usability and compelling content engagement.

As the study evolves, Ansible anticipated the MDEX will continue to inform and educate and brands, while serving as a key component for sustained growth and future performance in an ever-shifting and fragmented media landscape.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in