Report reveals most mobile-ready Aussie brands

New research from Ansible names the top ten Australian brands with the best mobile presence and performance

Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.

The 'mobile ready' brand index, which was produced by mobile martech agency, Ansible, revealed the top 10 Aussie brands offering the strongest mobile presence and performance within the IT, retail, property, food and beverages industries.

Out of the Aussie brands evaluated, Kogan came out on top, followed by real estate agents, McGrath Property.

Retailers General Pants Co and ecommerce fashion site, The Iconic, were next on the leaderboard, followed by beverage supplier, Lion Corporation, and retail giant, David Jones. Media channels, Ten Networks and Nine Entertainment, ranked seventh and eighth respectively. Myer and Billabong scraped through as the final top two.

Globally, Facebook took the leader spot, followed by 7-Eleven, Hyundai, Microsoft and Nike. Interestingly, Google ranked down the ladder at seventh place, with Adidas, OLX and Target taking the final three leadership spots.

Launched in in partnership with YouGov and Powered by Google Tools, the world’s first global “mobile ready” brand index ‘MDEX’ evaluated brands based on five key dimensions: Mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.

The research collated and analysed more than 240,000 data-points with 2000 brands assessed globally, analysing mobile quantitative and qualitative components such as google search rankings, google mobile site and app design principles, consumer usability and compelling content engagement.

As the study evolves, Ansible anticipated the MDEX will continue to inform and educate and brands, while serving as a key component for sustained growth and future performance in an ever-shifting and fragmented media landscape.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in