New research from Ansible names the top ten Australian brands with the best mobile presence and performance
Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.
The 'mobile ready' brand index, which was produced by mobile martech agency, Ansible, revealed the top 10 Aussie brands offering the strongest mobile presence and performance within the IT, retail, property, food and beverages industries.
Out of the Aussie brands evaluated, Kogan came out on top, followed by real estate agents, McGrath Property.
Retailers General Pants Co and ecommerce fashion site, The Iconic, were next on the leaderboard, followed by beverage supplier, Lion Corporation, and retail giant, David Jones. Media channels, Ten Networks and Nine Entertainment, ranked seventh and eighth respectively. Myer and Billabong scraped through as the final top two.
Globally, Facebook took the leader spot, followed by 7-Eleven, Hyundai, Microsoft and Nike. Interestingly, Google ranked down the ladder at seventh place, with Adidas, OLX and Target taking the final three leadership spots.
Launched in in partnership with YouGov and Powered by Google Tools, the world’s first global “mobile ready” brand index ‘MDEX’ evaluated brands based on five key dimensions: Mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.
The research collated and analysed more than 240,000 data-points with 2000 brands assessed globally, analysing mobile quantitative and qualitative components such as google search rankings, google mobile site and app design principles, consumer usability and compelling content engagement.
As the study evolves, Ansible anticipated the MDEX will continue to inform and educate and brands, while serving as a key component for sustained growth and future performance in an ever-shifting and fragmented media landscape.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
Jai
Triple-digit customer database growth, personalised engagement become reality for Stone & Wood