New research from Ansible names the top ten Australian brands with the best mobile presence and performance
Online retailer, Kogan, and the McGrath Property group have come out tops on a new list of Australia's most mobile ready brands.
The 'mobile ready' brand index, which was produced by mobile martech agency, Ansible, revealed the top 10 Aussie brands offering the strongest mobile presence and performance within the IT, retail, property, food and beverages industries.
Out of the Aussie brands evaluated, Kogan came out on top, followed by real estate agents, McGrath Property.
Retailers General Pants Co and ecommerce fashion site, The Iconic, were next on the leaderboard, followed by beverage supplier, Lion Corporation, and retail giant, David Jones. Media channels, Ten Networks and Nine Entertainment, ranked seventh and eighth respectively. Myer and Billabong scraped through as the final top two.
Globally, Facebook took the leader spot, followed by 7-Eleven, Hyundai, Microsoft and Nike. Interestingly, Google ranked down the ladder at seventh place, with Adidas, OLX and Target taking the final three leadership spots.
Launched in in partnership with YouGov and Powered by Google Tools, the world’s first global “mobile ready” brand index ‘MDEX’ evaluated brands based on five key dimensions: Mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.
The research collated and analysed more than 240,000 data-points with 2000 brands assessed globally, analysing mobile quantitative and qualitative components such as google search rankings, google mobile site and app design principles, consumer usability and compelling content engagement.
As the study evolves, Ansible anticipated the MDEX will continue to inform and educate and brands, while serving as a key component for sustained growth and future performance in an ever-shifting and fragmented media landscape.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia