Mike Baird takes up the newly created role of chief customer officer corporate and institutional banking and is one of three executive-level appointments announced today
Former NSW premier and treasurer, Mike Baird, has become the chief customer officer of NAB as part of a suite of new executive-level appointments.
Baird, who started his career with the banking and financial group in 1989, spent 17 years working in corporate and institutional banking roles in Australia with the likes of Deutsche Bank and HSBC, before entering his political career. He was then treasurer of NSW between 2011 and 2014, before assuming the premier’s position following Barry O’Farrell’s abrupt departure. Baird resigned as premier in January, citing family reasons.
He now takes up the post of chief customer officer, corporate and institutional banking, a role created by NAB as part of a restructure of the group last July. The new customer-facing business unit unites corporate and institution business components of NAB’s former Business banking division, with fixed income, currencies and commodities and capital financing from its Products and Markets division.
The role has been held in an acting capacity by EGM of Corporate and Specialised Banking, Cathryn Carver, since being created on 1 August. Carver remains with NAB in a leadership role. Baird takes up the post in mid-April.
“Mike’s time as treasurer and premier of NSW means he returns to banking and NAB with invaluable experience in leading economic and financial reform, to grow the economy,” said NAB CEO, Andrew Thorburn. “Mike has outstanding leadership and a determination to drive change and make a difference by building relationships with customers and the community.”
Alongside the announcement of Baird’s appointment, NAB announced Patrick Wright as its new chief technology and operations officer. He joins from Barclays in the US, where he was global chief operations and technology officer of its Barclaycard business, overseeing a team of 15,000 people.
Thorburn said Wright’s remit is to simplify, digitise and automate business processes and capabilities in order to drive greater efficiencies and create a simple and easier experience for customers and bankers. Acting chief technology and operations officer, Matthew Lawrence, also remains with the banking group.
“Patrick has extensive experience in driving major transformations in large financial services companies and innovating in fast-paced, competitive and highly regulated markets,” Thorburn commented.
The third of NAB’s executive-level appointments is Sharon Cook, who takes up the new role of chief legal and commercial counsel. Cook starts with the banking group in mid-April, while Wright begins his role from mid-May.
Thorburn said the latest appointments rounded out his executive level team and were the result of extensive global searches.
Last month, NAB also brought in a number of heavyhitters to its marketing leadership team in order to improve its customer engagement approach, including former Westpac head of consumer marketing and customer strategy, Karen Ganschow, former GE head of marketing and strategy, Suzana Ristevski, and Analisa Kirby, former general manager of product, marketing and communications at QIC.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...
Giridhar Prathap Reddy
7 businesses successfully implementing chatbots
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance