Freeview appoints new head of marketing

Former 20th Century Fox marketer joins the TV services provider

Jennifer Lee
Jennifer Lee

Freeview has brought on a new head of marketing across its growing product and services set.

Jennifer Lee was most recently spent 15 months as associate director of marketing for Asia-Pacific at 20th Century Fox, and joins Freeview as head of market of marketing immediately. She replaces Scott Mota, who recently left the TV services provider in favour of a marketing director’s post at the Dendy cinema and distribution group.

Lee has more than 15 years of marketing experience in total, including more than 13 years at Sony Music Entertainment. She said she was excited to bring her entertainment experience to the group.

“Freeview has led an impressive and innovative program to revolutionise the TV experience, which makes it a very stimulating place to work,” she said.

Freeview CEO, Liz Ross, said Lee was joining the organisation at a growth time, following the launch of its Freeview FV mobile live-streaming app last November.

“Jennifer’s considerable marketing experience and understanding of the entertainment industry make her a great fit for Freeview and she will be a big asset for the organisation as we continue to expand our products,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in