Former 20th Century Fox marketer joins the TV services provider
Freeview has brought on a new head of marketing across its growing product and services set.
Jennifer Lee was most recently spent 15 months as associate director of marketing for Asia-Pacific at 20th Century Fox, and joins Freeview as head of market of marketing immediately. She replaces Scott Mota, who recently left the TV services provider in favour of a marketing director’s post at the Dendy cinema and distribution group.
Lee has more than 15 years of marketing experience in total, including more than 13 years at Sony Music Entertainment. She said she was excited to bring her entertainment experience to the group.
“Freeview has led an impressive and innovative program to revolutionise the TV experience, which makes it a very stimulating place to work,” she said.
Freeview CEO, Liz Ross, said Lee was joining the organisation at a growth time, following the launch of its Freeview FV mobile live-streaming app last November.
“Jennifer’s considerable marketing experience and understanding of the entertainment industry make her a great fit for Freeview and she will be a big asset for the organisation as we continue to expand our products,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design