Freeview appoints new head of marketing

Former 20th Century Fox marketer joins the TV services provider

Jennifer Lee
Jennifer Lee

Freeview has brought on a new head of marketing across its growing product and services set.

Jennifer Lee was most recently spent 15 months as associate director of marketing for Asia-Pacific at 20th Century Fox, and joins Freeview as head of market of marketing immediately. She replaces Scott Mota, who recently left the TV services provider in favour of a marketing director’s post at the Dendy cinema and distribution group.

Lee has more than 15 years of marketing experience in total, including more than 13 years at Sony Music Entertainment. She said she was excited to bring her entertainment experience to the group.

“Freeview has led an impressive and innovative program to revolutionise the TV experience, which makes it a very stimulating place to work,” she said.

Freeview CEO, Liz Ross, said Lee was joining the organisation at a growth time, following the launch of its Freeview FV mobile live-streaming app last November.

“Jennifer’s considerable marketing experience and understanding of the entertainment industry make her a great fit for Freeview and she will be a big asset for the organisation as we continue to expand our products,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

thanks for sharing this post ....https://www.jigno.com/men/t...

Jigno shop

Freeview recruits Foxtel marketer as new head of marketing

Read more

This isn't new. Walmart in the UK (Asda) dropped loyalty cards over a decade ago because all research pointed to them not working. For ...

Fraser

Report: Australian consumers aren’t loyal to brands

Read more

I'm looking for the little golden books of fairy tales from when I was a child ( I tutor autistic kids and I'm disabled through Dv. I wan...

Ally forrester

David Jones aiming to be Australia's premier retail destination

Read more

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Latest Podcast

More podcasts

Sign in