Dendy, Legg Mason appoint new marketing leaders

Cinema operator and on-demand services provider appoints new head of marketing, while Legg M

Scott Mota
Scott Mota

Dendy and Legg Mason have both kicked off the week by installing new marketing leaders across A/NZ.

Cinema chain, Dendy, has brought on Freeview TV’s marketing director, Scott Mota, as its new head of marketing.

Mota has spent the past two years as marketing director for Freeview, working on strategies to grow the group’s FreeviewPlus digital and mobile TV offering. He was also responsible for the recent ‘Keeping up with the Freemans’ branding campaign.

As head of marketing at Dendy, Mota will oversee the Dendy cinema chain as well as its growing Dendy Direct on-demand platform, which launched in 2014. He reports to Dendy CEO, Greg Hughes, and replaces Kate Stapleton, who has left the group after eight years to relocate to northern NSW.

Prior to working at Freeview, Mota held marketing positions for the Lifestyle channels at Foxtel, as well as Hasbro, Warner Bros and 20th Century Fox.

“Scott’s wide experience demonstrates his skill and passion for the Australian entertainment industry,” commented Hughes. “I’m excited to see him lead the Deny team through a raft of great new initiatives in the marketing and digital spaces.”

Dendy is part of the Dendy Icon group, owned by Mel Gibson and Bruce Davey.

Elsewhere in the financial service space, Legg Mason has confirmed Felicity Nicholson as the global funds management firm’s new head of marketing for A/NZ.

Nicholson is reporting to managing director, Andy Sowerby, and will be responsible for the strategic and marketing communications programs for Legg Mason and its affiliate network.She replaces Anthony Pesutto, who left at the end of 2016 after nearly nine years with the group.

Most recently, Nicholson was head of marketing for Hastings Asset Management, where she oversaw brand management, along with global marketing and communications strategy. She’s also been head of marketing for platforms and investments at MLC, and has a history with several consumer brands including CFS and Suncorp.

Sowerby said Nicholson’s extensive experience in global funds management made her an ideal candidate to lead and develop the Legg Mason brand.

“Her deep understanding of needs and perspectives of clients and the broader funds management industry, as well as her proven strategic leadership, will be a significant asset to our team,” he said.

Nicholson noted Legg Mason’s affiliates, including Western Asset, Brandywine Global, QS Investors and Martin Currie, and their reputation for product innovation and proven investment solutions.

“I am excited to work with this team to increase the understanding of what we have to offer to investors across the Australian equity and bond strategies alongside global equity, global bond and multi-asset offerings,” she said in a statement.

New York Stock Exchange-listed Legg Mason operates across 31 countries and has total assets under management of US$710.4 billion.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in