Report: Australian organisations lack processes and support to be innovative

New research from PageUp shows organisations are talking innovation, but many are lacking the processes and support to achieve sustainable innovation

Australian businesses may be talking innovation, but most don’t have the processes and support to be able to achieve sustainable innovation within their organisations, new research claims.

According to the new report from HR and recruitment technology vendor, PageUp, nearly two-thirds of global organisations surveyed see innovation as a key priority and corporate value in the next 12 months. Yet fewer than half believe their organisation promotes risk taking and entrepreneurial behaviour, key cultural attributes seen as vital to achieving innovation.

In addition, 43 per cent of those surveyed for the Driving a Culture of Innovation report did not feel their company created an environment of trust in which they could challenge existing assumptions, try new ideas and fail without suffering significant consequences.

And while 54 per cent of respondents said they had a process in place for submitting new ideas and incorporating feedback to improve outcomes, less than four in 10 had established processes in place for prioritising these ideas.

On a more positive note, 65 per cent agreed their corporate culture promoted diversity of thought, and 63 per cent agreed their culture develops leaders to promote idea sharing in teams. This was important given the top enabler of innovation is top leadership, the report stated.

The PageUp report was based on a survey of 322 business and HR professionals including 109 from A/NZ.

When it comes to company training and education for employees to be more creative and innovative, Australian respondents were found to have rated their organisations lower than global peers (23 per cent versus 39 per cent). Local respondents were also less confident in their approach to building talent for future workforce capability compared to global peers (49 per cent versus 53 per cent), and said their organisations were less likely to reward and recognise innovation in performance management (48 per cent versus 53 per cent).

Australian respondents also scored themselves lower in terms of the presence of leadership development programs that build future capability in leaders (40 per cent versus 48 per cent globally), plus a process for moving talent from role to role (36 per cent versus 41 per cent). Locally, respondents also claimed less visibility of current and future skill gaps to support organisational goals (29 per cent versus 37 per cent).

PageUp global market researcher, Rebecca Skilbeck, prioritisation of innovation by corporates was a good sign. However, plenty of work still needs to be done to ensure employees can act on these intensions, she said.

For PageUp, the answer is better HR processes to recruit, develop and nurture talent, as well as frameworks that help develop and prioritise new ideas.

“Innovation can easily become a flash in the pan moment, rather than a long-term strategy to safeguard the organisation into the future,” she said. “A sustainable culture of innovation requires a commitment to creating company-wide capability.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in