Report: Australian organisations lack processes and support to be innovative

New research from PageUp shows organisations are talking innovation, but many are lacking the processes and support to achieve sustainable innovation

Australian businesses may be talking innovation, but most don’t have the processes and support to be able to achieve sustainable innovation within their organisations, new research claims.

According to the new report from HR and recruitment technology vendor, PageUp, nearly two-thirds of global organisations surveyed see innovation as a key priority and corporate value in the next 12 months. Yet fewer than half believe their organisation promotes risk taking and entrepreneurial behaviour, key cultural attributes seen as vital to achieving innovation.

In addition, 43 per cent of those surveyed for the Driving a Culture of Innovation report did not feel their company created an environment of trust in which they could challenge existing assumptions, try new ideas and fail without suffering significant consequences.

And while 54 per cent of respondents said they had a process in place for submitting new ideas and incorporating feedback to improve outcomes, less than four in 10 had established processes in place for prioritising these ideas.

On a more positive note, 65 per cent agreed their corporate culture promoted diversity of thought, and 63 per cent agreed their culture develops leaders to promote idea sharing in teams. This was important given the top enabler of innovation is top leadership, the report stated.

The PageUp report was based on a survey of 322 business and HR professionals including 109 from A/NZ.

When it comes to company training and education for employees to be more creative and innovative, Australian respondents were found to have rated their organisations lower than global peers (23 per cent versus 39 per cent). Local respondents were also less confident in their approach to building talent for future workforce capability compared to global peers (49 per cent versus 53 per cent), and said their organisations were less likely to reward and recognise innovation in performance management (48 per cent versus 53 per cent).

Australian respondents also scored themselves lower in terms of the presence of leadership development programs that build future capability in leaders (40 per cent versus 48 per cent globally), plus a process for moving talent from role to role (36 per cent versus 41 per cent). Locally, respondents also claimed less visibility of current and future skill gaps to support organisational goals (29 per cent versus 37 per cent).

PageUp global market researcher, Rebecca Skilbeck, prioritisation of innovation by corporates was a good sign. However, plenty of work still needs to be done to ensure employees can act on these intensions, she said.

For PageUp, the answer is better HR processes to recruit, develop and nurture talent, as well as frameworks that help develop and prioritise new ideas.

“Innovation can easily become a flash in the pan moment, rather than a long-term strategy to safeguard the organisation into the future,” she said. “A sustainable culture of innovation requires a commitment to creating company-wide capability.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in