Experience marketing leader gains responsibility for marketing, sales and loyalty
Former NAB CMO, Sandra de Castro, has re-emerged as the new general manager of sales and marketing at AGL Energy.
De Castro left NAB back in July 2015 after more than four years as its CMO and two years leading the banking group’s customer value proposition transformation. She was previously executive general manager of strategy and strategy for 18 months, and built up her career as a strategy consultant in the financial services space with Corporate Value Associates.
She was replaced by former McDonalds head of media and digital, Andrew Knott, in October 2015.
An AGL spokesperson confirmed de Castro joined at the end of 2016 and is overseeing marketing, sales, consumer sales and loyalty teams. She reports to executive general manager of energy markets, Stephen Mikkelsen.
“Sandra is an innovative and engaging executive leader who will be critical to driving AGL’s digital transformation program,” the spokesperson said of her appointment.
De Castro’s appointment comes six months after the departure of AGL Energy’s former GM of marketing and retail customers, Mark Brownfield, last June after more than eight years with the group. During this time, he held a number of roles including GM of business customers, GM of retail sales and distribution, and the GM of marketing and retail sales.
Brownfield has since re-emerged as divisional general manager of customer channels at Medibank.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is so cool & Innovative . A Milestone will be created by this.
Digital Marketing Courses
AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices
“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...
Engenius
Predictions: 9 digital marketing trends for 2019
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team