De Castro takes marketing and sales reins at AGL

Experience marketing leader gains responsibility for marketing, sales and loyalty

Sandra de Castro
Sandra de Castro

Former NAB CMO, Sandra de Castro, has re-emerged as the new general manager of sales and marketing at AGL Energy.

De Castro left NAB back in July 2015 after more than four years as its CMO and two years leading the banking group’s customer value proposition transformation. She was previously executive general manager of strategy and strategy for 18 months, and built up her career as a strategy consultant in the financial services space with Corporate Value Associates.

She was replaced by former McDonalds head of media and digital, Andrew Knott, in October 2015.

An AGL spokesperson confirmed de Castro joined at the end of 2016 and is overseeing marketing, sales, consumer sales and loyalty teams. She reports to executive general manager of energy markets, Stephen Mikkelsen.

“Sandra is an innovative and engaging executive leader who will be critical to driving AGL’s digital transformation program,” the spokesperson said of her appointment.

De Castro’s appointment comes six months after the departure of AGL Energy’s former GM of marketing and retail customers, Mark Brownfield, last June after more than eight years with the group. During this time, he held a number of roles including GM of business customers, GM of retail sales and distribution, and the GM of marketing and retail sales.

Brownfield has since re-emerged as divisional general manager of customer channels at Medibank.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in