RedBalloon gets new CMO, CTO

Former MasterCard digital and social leader becomes first chief marketing officer for gift experience website

Rapthi Thanapalasingam
Rapthi Thanapalasingam

RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.

The group’s first CMO, Rapthi Thanapalasingam, was the former lead of digital and social strategy for MasterCard in Australia and New Zealand, and played a key role in building relationships with partners around the merchant company’s Priceless platform. She has 15 years’experience across the tourism, telecommunications and financial services sectors.

RedBalloon’s new CTO, Brett Raven, was recently technology chief at Lux Group and has 25 years’ experience in software development. He joins the online company on 30 January and takes over former CTO, Simon Farrell.

RedBalloon CEO, Nick Baker, said the two executive-level appointments were key to the business as its looks to expand beyond its gift experiences business and into travel and tourism.

“The relationship between CMO and CTO at RedBalloon is a vital one as we are both a marketing and technology company, poised for some exciting new initiatives that will heavily impact both areas,”he said in a statement.“Both hires are integral to the continued growth of RedBalloon.

“Specifically, we were looking for a CMO with strong commercial and ecommerce experience, a pedigree in travel and tourism, and a natural affinity for fast paced and progressive environments. So Rapthi is an ideal fit for RedBalloon at this exciting time.”

Thanapalasingam said she as looking forward to bringing her expertise to the ecommerce space and leading the marketing function.

“A core philosophy of RedBalloon is to treasure life experiences and not just material thing s- it’s about getting out there and doing things and creating memories. I try to live by this every day,”she said.

Raven, meanwhile, has a passion for using technology to solve business problems, Baker said.

“His depth of hands-on experience championing the role of tech in driving business outcomes, will see him hit the ground running and make a terrific contribution to the RedBalloon business,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in