RedBalloon gets new CMO, CTO

Former MasterCard digital and social leader becomes first chief marketing officer for gift experience website

Rapthi Thanapalasingam
Rapthi Thanapalasingam

RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.

The group’s first CMO, Rapthi Thanapalasingam, was the former lead of digital and social strategy for MasterCard in Australia and New Zealand, and played a key role in building relationships with partners around the merchant company’s Priceless platform. She has 15 years’experience across the tourism, telecommunications and financial services sectors.

RedBalloon’s new CTO, Brett Raven, was recently technology chief at Lux Group and has 25 years’ experience in software development. He joins the online company on 30 January and takes over former CTO, Simon Farrell.

RedBalloon CEO, Nick Baker, said the two executive-level appointments were key to the business as its looks to expand beyond its gift experiences business and into travel and tourism.

“The relationship between CMO and CTO at RedBalloon is a vital one as we are both a marketing and technology company, poised for some exciting new initiatives that will heavily impact both areas,”he said in a statement.“Both hires are integral to the continued growth of RedBalloon.

“Specifically, we were looking for a CMO with strong commercial and ecommerce experience, a pedigree in travel and tourism, and a natural affinity for fast paced and progressive environments. So Rapthi is an ideal fit for RedBalloon at this exciting time.”

Thanapalasingam said she as looking forward to bringing her expertise to the ecommerce space and leading the marketing function.

“A core philosophy of RedBalloon is to treasure life experiences and not just material thing s- it’s about getting out there and doing things and creating memories. I try to live by this every day,”she said.

Raven, meanwhile, has a passion for using technology to solve business problems, Baker said.

“His depth of hands-on experience championing the role of tech in driving business outcomes, will see him hit the ground running and make a terrific contribution to the RedBalloon business,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in