Guzman y Gomez appoints new marketing chief

Entrepreneur and digital marketing expert joins the executive team at Mexican fast food chain

Lara Thom
Lara Thom

Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.

Thom takes up the CMO role vacated by Anna Jones in December. Jones was with the group’s first executive-level marketing leader and had been in the role for 15 months.

Thom has spent nearly two years as the GM of digital and marketing at Vittoria Food and Beverage. Prior to this, she had a short consulting stint with Salmat Digital, and was formerly the director and co-owner of Little Big Stuff for six years. He background also includes a five-year stint as group media manager at Legion Interactive and founder and MD of digital agency, Be.Interactive, which she sold to Salmat in 2010.

“Lara is an industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it,” said Guzman y Gomez CEO for A/NZ, Mark Hawthorne, in a statement, adding that the group has aggressive plans for growth over 2017 and plans to open an additional 20 stores locally.

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians health, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader.”

Hawthorne also highlighted Thom’s entrepreneurial background as a key reason or her appointment.

Thom said she was attracted to the role because of the fast food chain’s founders, Steven Marks and Robert Hazan, as well as Hawthorne’s aggressive plans.

“Their uncompromising approach to quality, entrepreneurial spirit, founder-led passion, agility and operational expertise are a rare combination,”she commented. “The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in