Guzman y Gomez appoints new marketing chief

Entrepreneur and digital marketing expert joins the executive team at Mexican fast food chain

Lara Thom
Lara Thom

Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.

Thom takes up the CMO role vacated by Anna Jones in December. Jones was with the group’s first executive-level marketing leader and had been in the role for 15 months.

Thom has spent nearly two years as the GM of digital and marketing at Vittoria Food and Beverage. Prior to this, she had a short consulting stint with Salmat Digital, and was formerly the director and co-owner of Little Big Stuff for six years. He background also includes a five-year stint as group media manager at Legion Interactive and founder and MD of digital agency, Be.Interactive, which she sold to Salmat in 2010.

“Lara is an industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it,” said Guzman y Gomez CEO for A/NZ, Mark Hawthorne, in a statement, adding that the group has aggressive plans for growth over 2017 and plans to open an additional 20 stores locally.

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians health, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader.”

Hawthorne also highlighted Thom’s entrepreneurial background as a key reason or her appointment.

Thom said she was attracted to the role because of the fast food chain’s founders, Steven Marks and Robert Hazan, as well as Hawthorne’s aggressive plans.

“Their uncompromising approach to quality, entrepreneurial spirit, founder-led passion, agility and operational expertise are a rare combination,”she commented. “The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in