Guzman y Gomez appoints new marketing chief

Entrepreneur and digital marketing expert joins the executive team at Mexican fast food chain

Lara Thom
Lara Thom

Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.

Thom takes up the CMO role vacated by Anna Jones in December. Jones was with the group’s first executive-level marketing leader and had been in the role for 15 months.

Thom has spent nearly two years as the GM of digital and marketing at Vittoria Food and Beverage. Prior to this, she had a short consulting stint with Salmat Digital, and was formerly the director and co-owner of Little Big Stuff for six years. He background also includes a five-year stint as group media manager at Legion Interactive and founder and MD of digital agency, Be.Interactive, which she sold to Salmat in 2010.

“Lara is an industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it,” said Guzman y Gomez CEO for A/NZ, Mark Hawthorne, in a statement, adding that the group has aggressive plans for growth over 2017 and plans to open an additional 20 stores locally.

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians health, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader.”

Hawthorne also highlighted Thom’s entrepreneurial background as a key reason or her appointment.

Thom said she was attracted to the role because of the fast food chain’s founders, Steven Marks and Robert Hazan, as well as Hawthorne’s aggressive plans.

“Their uncompromising approach to quality, entrepreneurial spirit, founder-led passion, agility and operational expertise are a rare combination,”she commented. “The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in