Guzman y Gomez appoints new marketing chief

Entrepreneur and digital marketing expert joins the executive team at Mexican fast food chain

Lara Thom
Lara Thom

Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.

Thom takes up the CMO role vacated by Anna Jones in December. Jones was with the group’s first executive-level marketing leader and had been in the role for 15 months.

Thom has spent nearly two years as the GM of digital and marketing at Vittoria Food and Beverage. Prior to this, she had a short consulting stint with Salmat Digital, and was formerly the director and co-owner of Little Big Stuff for six years. He background also includes a five-year stint as group media manager at Legion Interactive and founder and MD of digital agency, Be.Interactive, which she sold to Salmat in 2010.

“Lara is an industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it,” said Guzman y Gomez CEO for A/NZ, Mark Hawthorne, in a statement, adding that the group has aggressive plans for growth over 2017 and plans to open an additional 20 stores locally.

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians health, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader.”

Hawthorne also highlighted Thom’s entrepreneurial background as a key reason or her appointment.

Thom said she was attracted to the role because of the fast food chain’s founders, Steven Marks and Robert Hazan, as well as Hawthorne’s aggressive plans.

“Their uncompromising approach to quality, entrepreneurial spirit, founder-led passion, agility and operational expertise are a rare combination,”she commented. “The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in