Cruise line operator confirms the new Ocean Medallion wearables will roll out to Australia
Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.
Princess Cruises is set to become the first cruise line within the Carnival group to rollout wearable devices aimed at better personalising the travelling experience for passengers. The devices were announced during the Consumer Electronics Show, and are based on an interactive technology platform that will provide more personalised guest experiences on board.
Much like the wearable wristbands used by Disney within its leisure resorts, the Ocean Medallion will tap datasets through the ‘Once Cruise Experience Access Network’ to provide a raft of personalised services and information.
Initial services will include Ocean Ready, allowing guests to add details to their profile while at home, Here and Now, giving guests the ability to order food and beverages from a lounge chair on deck as well as to a location they want when they want, and a messaging and location service for friends and family.
The Ocean Medallion will also be linked to Ocean Compassion, a personalised digital concierge based on profile information and preferences that uses displays throughout the ship, TVs and a guest’s mobile devices to help users find their way around, arrange events and activities, view photographs, and access destination information. Guests can also open their cabin doors using the wearable device.
The Ocean Medallion will roll out on the Regal Princess ship first in November travelling across the US, Canada, Caribbean and Europe, followed by Royal Princess and Caribbean Princess in 2018, and will be complimentary. Guests will be sent out the devices in advance of voyages.
An Australian spokesperson told CMO the devices will also be coming to Australia, but not until 2019 at the earliest due to the complexity and current infrastructure.
The cruise wearables are in a similar vein to Disney’s Magical wristbands, which were officially rolled out in 2013 and use customer data as well as sensors across the leisure parks to provide a personalised onsite experience to consumers.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 11 of this new podcast series, BrandHook MD, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, why that’s reflective of experience, and what AusPost is doing to tackle that.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation