Carnival wearable devices bring personalised experience to global cruise passengers

Cruise line operator confirms the new Ocean Medallion wearables will roll out to Australia

Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.

Princess Cruises is set to become the first cruise line within the Carnival group to rollout wearable devices aimed at better personalising the travelling experience for passengers. The devices were announced during the Consumer Electronics Show, and are based on an interactive technology platform that will provide more personalised guest experiences on board.

Much like the wearable wristbands used by Disney within its leisure resorts, the Ocean Medallion will tap datasets through the ‘Once Cruise Experience Access Network’ to provide a raft of personalised services and information.

Initial services will include Ocean Ready, allowing guests to add details to their profile while at home, Here and Now, giving guests the ability to order food and beverages from a lounge chair on deck as well as to a location they want when they want, and a messaging and location service for friends and family.

The Ocean Medallion will also be linked to Ocean Compassion, a personalised digital concierge based on profile information and preferences that uses displays throughout the ship, TVs and a guest’s mobile devices to help users find their way around, arrange events and activities, view photographs, and access destination information. Guests can also open their cabin doors using the wearable device.

The Ocean Medallion will roll out on the Regal Princess ship first in November travelling across the US, Canada, Caribbean and Europe, followed by Royal Princess and Caribbean Princess in 2018, and will be complimentary. Guests will be sent out the devices in advance of voyages.

An Australian spokesperson told CMO the devices will also be coming to Australia, but not until 2019 at the earliest due to the complexity and current infrastructure.

The cruise wearables are in a similar vein to Disney’s Magical wristbands, which were officially rolled out in 2013 and use customer data as well as sensors across the leisure parks to provide a personalised onsite experience to consumers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in