Cruise line operator confirms the new Ocean Medallion wearables will roll out to Australia
Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.
Princess Cruises is set to become the first cruise line within the Carnival group to rollout wearable devices aimed at better personalising the travelling experience for passengers. The devices were announced during the Consumer Electronics Show, and are based on an interactive technology platform that will provide more personalised guest experiences on board.
Much like the wearable wristbands used by Disney within its leisure resorts, the Ocean Medallion will tap datasets through the ‘Once Cruise Experience Access Network’ to provide a raft of personalised services and information.
Initial services will include Ocean Ready, allowing guests to add details to their profile while at home, Here and Now, giving guests the ability to order food and beverages from a lounge chair on deck as well as to a location they want when they want, and a messaging and location service for friends and family.
The Ocean Medallion will also be linked to Ocean Compassion, a personalised digital concierge based on profile information and preferences that uses displays throughout the ship, TVs and a guest’s mobile devices to help users find their way around, arrange events and activities, view photographs, and access destination information. Guests can also open their cabin doors using the wearable device.
The Ocean Medallion will roll out on the Regal Princess ship first in November travelling across the US, Canada, Caribbean and Europe, followed by Royal Princess and Caribbean Princess in 2018, and will be complimentary. Guests will be sent out the devices in advance of voyages.
An Australian spokesperson told CMO the devices will also be coming to Australia, but not until 2019 at the earliest due to the complexity and current infrastructure.
The cruise wearables are in a similar vein to Disney’s Magical wristbands, which were officially rolled out in 2013 and use customer data as well as sensors across the leisure parks to provide a personalised onsite experience to consumers.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis