New report reveals marketing, sales and IT sectors in Australia could expect generous salary increases this year
The recruitment market is showing a strong resurgence in marketing, sales and IT in Australia, with salary surges expected across all three sectors, a new report found.
The Salary Survey 2017, released by Robert Walters, showed a new resurgence in hiring across sales, marketing customer service, banking and IT sectors. According to the report, opportunities were greatest for those with very specialist skills, particularly in digital technologies and digital marketing.
In Victoria, digital marketing managers could expect a $40,000 salary hike this year from $140,000 in 2016 up to a maximum of $180,000. In Queensland, customer service team leader salaries could rise from $75,000 to $90,000.
The report further anticipated high levels of demand among large corporates for IT professionals experienced in cloud security and big data, reflecting the increasing use of mobile technology in all sectors. Salaries for IT workers or system engineers in Sydney for instance, could rise by 45 per cent from last year to $160,000.
Despite these positive trends, the survey warned continuing decline of the commodities sector and wider fears about the economy has dented confidence across almost all other sectors throughout the year. It found the market remained less active in Western Australia and Queensland, the areas hardest hit by the decline of the mining industry.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is so cool & Innovative . A Milestone will be created by this.
Digital Marketing Courses
AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices
“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...
Engenius
Predictions: 9 digital marketing trends for 2019
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team