BWS gives customers real-time mobile rewards using optical recognition

Liquor retailer partners with Shopitize on its Beer Bank promotion, offering real-time rewards to customers via mobile

Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases.

The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s proprietary optical character recognition technology, which identifies an uploaded photo of a consumer’s receipt in order to trigger an automated voucher.

BWS said it has rewarded thousands of customers with a voucher, driving footfall and frequency for physical stories while lifting sales of beer brands. Vouchers were distributed within 30 seconds. The campaign ran between 9 November and 6 December but consumers can claim until 31 December.

The retailer said the decision to utilise Shopitize’s platform came after one of BWS’s liquor suppliers used the offering for a product trial.

“Shopitize… were able to deliver the technology we wanted to reward our loyal beer drinking customers with a voucher, and given them a reason to choose BWS, resulting in an uplift in frequency and basket value,”said BWS loyalty and direct marketing manager, Mark Burger.

Shopitize global CEO, Marcus Millgate, said the vendor has more commonly worked directly with FMCG brands within retail integration to date.

“It’s great that our data-driven technology is equally loved by retailers who see Shopitize as a tailored solution for rewarding their customers,” he said.

Shopitize is also running the BWS Voice to the Customer Tasmania Trial, with the objective of capturing feedback on shoppers with the chance to win a $500 voucher in a draw

Last year, premium vodka brand, Absolut, used Shopitize’s mobile technology to launch its Absolut Botanik pre-mix drink in Australia. As part of that promotion, shoppers who visited any liquor store and purchased either a four-pack or single product in the Botanik range and photographed their receipt received their money back directly into their bank or Paypal account.

Absolut was the first company to use the technology in Australia, which was originally developed by Shopitize in the UK.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in