BWS gives customers real-time mobile rewards using optical recognition

Liquor retailer partners with Shopitize on its Beer Bank promotion, offering real-time rewards to customers via mobile

Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases.

The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s proprietary optical character recognition technology, which identifies an uploaded photo of a consumer’s receipt in order to trigger an automated voucher.

BWS said it has rewarded thousands of customers with a voucher, driving footfall and frequency for physical stories while lifting sales of beer brands. Vouchers were distributed within 30 seconds. The campaign ran between 9 November and 6 December but consumers can claim until 31 December.

The retailer said the decision to utilise Shopitize’s platform came after one of BWS’s liquor suppliers used the offering for a product trial.

“Shopitize… were able to deliver the technology we wanted to reward our loyal beer drinking customers with a voucher, and given them a reason to choose BWS, resulting in an uplift in frequency and basket value,”said BWS loyalty and direct marketing manager, Mark Burger.

Shopitize global CEO, Marcus Millgate, said the vendor has more commonly worked directly with FMCG brands within retail integration to date.

“It’s great that our data-driven technology is equally loved by retailers who see Shopitize as a tailored solution for rewarding their customers,” he said.

Shopitize is also running the BWS Voice to the Customer Tasmania Trial, with the objective of capturing feedback on shoppers with the chance to win a $500 voucher in a draw

Last year, premium vodka brand, Absolut, used Shopitize’s mobile technology to launch its Absolut Botanik pre-mix drink in Australia. As part of that promotion, shoppers who visited any liquor store and purchased either a four-pack or single product in the Botanik range and photographed their receipt received their money back directly into their bank or Paypal account.

Absolut was the first company to use the technology in Australia, which was originally developed by Shopitize in the UK.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in