A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Financial services group's consumer marketing lead promoted to chief customer officer as part of a reshuffle of local ranks
Mercer’s chief customer and marketing officer, Renee McGowan, has been promoted to a global business operations role within the group and will relocate to New York later this month.
McGowan has been with Mercer in Australia for 10 years, initially as retail marketing chief before being handed the customer service functions, including marketing, as part of a Pacific role in mid-2013.
During this time, she has spearheaded Mercer’s Customer Transformation Strategy, a holistic step-change plan encompassing digital transformation, customer management and marketing automation. A key breakthrough was the launch of the group’s data analytics and customer insights platform, Mercer Edge, which now provides teams with a one-stop interactive view of customer insights.
McGowan was also listed 10th in the 2016 CMO 50 list of Australia’s most innovative marketers.
McGowan’s new role is global head of Mercer’s individual retirement savings business. She told CMO the strategic leadership position is focused on accelerating growth in the financial services group’s consumer business and will build off infrastructure she has helped developed locally.
McGowan will be replaced locally by current consumer marketing leader for Pacific, Cambell Holt, who now takes over customer strategy and experience including consumer services teams, consumer marketing, data and insights and digital and financial advice.
“This is wonderful recognition of Cambell’s achievements at Mercer, specifically his leading the transformation of our data and consumer marketing activities over the past two years,” she said.
Holt joined Mercer in January 2014. He was previous senior manager for global wealth marketing at ANZ, and held a number of marketing roles during his eight years with the banking group.
"I’m
humbled by the opportunity, and excited to be leading Mercer’s consumer
effort over the next phase of our growth and transformation," he said. "Renee and
her leadership
team have spent the past three years creating an excellent consumer
capability, and I’m looking forward to building on that through the next
stage in our evolution as a truly great consumer wealth business."
Mercer’s B2B marketing leader, Natalie Truong, who joined in April, retains her role but now reports directly to both Mercer’s European marketing leader and Australian CEO, Ben Walsh.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system