Two marketing and advertising industry associations look for diversity in new boardroom hires
Both ADMA and the AANA have announced new board members this week in preparation for 2017.
The Association for Data-driven Marketing and Advertising (ADMA)’s new board directors are Commonwealth Bank GM of brand, sponsorship and marketing services, Stuart Tucker, Deakin University executive director of marketing, Trisca Scott-Branagan, and GroupM CEO, Mark Lollback.
ADMA CEO, Jodie Sangster, said the three bring experience and global expertise in marketing, media and advertising and will help to drive ADMA’s leadership in education, thought leadership and advocacy.
The trio direct replace exiting board members Chantal Walker (formerly Foxtel), Karen Ganschow (formerly Westpac) and Leigh Terry (Omnicom Media Group).
Scott-Branagan said her focus is to bring experience of the education sector into boardroom discussions in order to “seek alternative and engaging ways to transfer knowledge across the profession”. Tucker said he was keen to assist ADMA in playing a crucial role in building capability across the industry as well as guiding regulation.
Lollback said that as marketing and communications all becomes data driven, it becomes increasingly performance driven.
“ADMA as a leadership body in the industry will play a critical role,” he said. “I am passionate about education and I know that ADMA sees this as a real priority – to help educate and train the next generation of data and digital-driven marketers.”
The Australian Association of National Advertisers (AANA) also strengthened its board this week with two new hires: McDonalds CMO, Jenni Dill, and Telstra’s executive director for retail marketing, Jeremy Nicholas.
In addition, Lion Nathan managing director for beer and cider businesses, Matt Tapper, was re-elected chair of the AANA board during its recent AGM, and Suncorp’s Mark Reinke and Jurlique’s Andrea Martens have also both been re-appointed as treasurer and deputy chain, respectively.
“The AANA board of directors represents a wide cross-section of Australia’s major brand owners and I would like to thank every one of my fellow board members for agreeing to play their part in enabling the AANA to discharge its duties on behalf of our industry,” Tapper said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia