5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
ADMA, AANA elect new board members
Two marketing and advertising industry associations look for diversity in new boardroom hires
Both ADMA and the AANA have announced new board members this week in preparation for 2017.
The Association for Data-driven Marketing and Advertising (ADMA)’s new board directors are Commonwealth Bank GM of brand, sponsorship and marketing services, Stuart Tucker, Deakin University executive director of marketing, Trisca Scott-Branagan, and GroupM CEO, Mark Lollback.
ADMA CEO, Jodie Sangster, said the three bring experience and global expertise in marketing, media and advertising and will help to drive ADMA’s leadership in education, thought leadership and advocacy.
The trio direct replace exiting board members Chantal Walker (formerly Foxtel), Karen Ganschow (formerly Westpac) and Leigh Terry (Omnicom Media Group).
Scott-Branagan said her focus is to bring experience of the education sector into boardroom discussions in order to “seek alternative and engaging ways to transfer knowledge across the profession”. Tucker said he was keen to assist ADMA in playing a crucial role in building capability across the industry as well as guiding regulation.
Lollback said that as marketing and communications all becomes data driven, it becomes increasingly performance driven.
“ADMA as a leadership body in the industry will play a critical role,” he said. “I am passionate about education and I know that ADMA sees this as a real priority – to help educate and train the next generation of data and digital-driven marketers.”
The Australian Association of National Advertisers (AANA) also strengthened its board this week with two new hires: McDonalds CMO, Jenni Dill, and Telstra’s executive director for retail marketing, Jeremy Nicholas.
In addition, Lion Nathan managing director for beer and cider businesses, Matt Tapper, was re-elected chair of the AANA board during its recent AGM, and Suncorp’s Mark Reinke and Jurlique’s Andrea Martens have also both been re-appointed as treasurer and deputy chain, respectively.
“The AANA board of directors represents a wide cross-section of Australia’s major brand owners and I would like to thank every one of my fellow board members for agreeing to play their part in enabling the AANA to discharge its duties on behalf of our industry,” Tapper said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing