Updated: Telstra's Kingsmill takes up new post at Virgin Australia

Former director of consumer marketing to have a broader remit including marketing and brand as well as end-to-end customer engagement

Inese Kingsmill, Telstra
Inese Kingsmill, Telstra

Former Telstra consumer marketing chief, Inese Kingsmill, has resurfaced as the new head of marketing and customer engagement for Virgin Australia.

Kingsmill was most recently the director of consumer marketing post at Telstra until March, and previously director of corporate marketing for five years. Her departure coincided with a restructure of the marketing function led by Telstra CMO, Joe Pollard, which saw the consumer marketing role removed.

Prior to that, Kingsmill spent 16 years with Microsoft in several marketing, sales and channel leadership positions.

In a statement, Virgin said Kingsmill is taking a much broader remit than that of a traditional marketer, and is responsible for brand, marketing, online product and services, ecommerce, digital strategy, the guest contact centre and Virgin Australia Holidays.

Kingsmill takes up the role officially on 12 December and reports directly to Virgin Australia Airlines group executive, John Thomas.

Her appointment comes following a reshuffle of executive ranks in September that saw Virgin's chief customer officer position, held by Mark Hassall, removed and Thomas brought in as a group executive.

It's also comes nearly six months after Virgin’s former head of marketing, Michael Scott, left the group and took up a newly created position of executive GM of brand and marketing at Myer in June. His appointment with Myer coincided with a restructuring of the executive ranks that saw Myer CMO, Daniel Bracken, appointed the first chief merchandising and customer officer.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

Latest Podcast

More podcasts

Sign in