Former director of consumer marketing to have a broader remit including marketing and brand as well as end-to-end customer engagement
Former Telstra consumer marketing chief, Inese Kingsmill, has resurfaced as the new head of marketing and customer engagement for Virgin Australia.
Kingsmill was most recently the director of consumer marketing post at Telstra until March, and previously director of corporate marketing for five years. Her departure coincided with a restructure of the marketing function led by Telstra CMO, Joe Pollard, which saw the consumer marketing role removed.
Prior to that, Kingsmill spent 16 years with Microsoft in several marketing, sales and channel leadership positions.
In a statement, Virgin said Kingsmill is taking a much broader remit than that of a traditional marketer, and is responsible for brand, marketing, online product and services, ecommerce, digital strategy, the guest contact centre and Virgin Australia Holidays.
Kingsmill takes up the role officially on 12 December and reports
directly to Virgin Australia Airlines group executive, John Thomas.
Her appointment comes following a reshuffle of executive ranks in September that saw Virgin's chief customer officer position, held by Mark Hassall, removed and Thomas brought in as a group executive.
It's also comes nearly six months after Virgin’s former head of marketing, Michael Scott, left the group and took up a newly created position of executive GM of brand and marketing at Myer in June. His appointment with Myer coincided with a restructuring of the executive ranks that saw Myer CMO, Daniel Bracken, appointed the first chief merchandising and customer officer.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation