People are the ‘north star’ and centre of design-thinking for business
It is really hard. It is not a specialist skillset the majority of companies have. Australia has a limited number of people who have a really true and strong skillset in this. When companies seek support, they are not sure who to go to.
Back yourself. It is so important women who are wanting to go forward in business, do so as confidently as possible. There are always going to be times when you are unsure. Seek a mentor either inside or outside of your field who can guide you and advise at the times that you are unsure.
I believe success in this industry, and business in general, is dependent upon creating positive relationships with co-workers, industry and other change makers. Women who believe in themselves find that they can achieve these relationships relatively effectively, despite an environment in which gender bias, pay gaps and sexism often exist.
Any company not paying attention to customer experience, what’s going on in that landscape and the activity, is going to get left behind. And they're going to get left behind badly if they don’t seek to understand it and seek how it can be applied to their businesses. Companies need to deeply understand the people that you have working for you, and who are serving your customers. It is a cost-benefit to any organisation. It is mad not to do it.
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As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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