From unconscious to reflective: What level of data user are you?
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
People are the ‘north star’ and centre of design-thinking for business
It is really hard. It is not a specialist skillset the majority of companies have. Australia has a limited number of people who have a really true and strong skillset in this. When companies seek support, they are not sure who to go to.
Back yourself. It is so important women who are wanting to go forward in business, do so as confidently as possible. There are always going to be times when you are unsure. Seek a mentor either inside or outside of your field who can guide you and advise at the times that you are unsure.
I believe success in this industry, and business in general, is dependent upon creating positive relationships with co-workers, industry and other change makers. Women who believe in themselves find that they can achieve these relationships relatively effectively, despite an environment in which gender bias, pay gaps and sexism often exist.
Any company not paying attention to customer experience, what’s going on in that landscape and the activity, is going to get left behind. And they're going to get left behind badly if they don’t seek to understand it and seek how it can be applied to their businesses. Companies need to deeply understand the people that you have working for you, and who are serving your customers. It is a cost-benefit to any organisation. It is mad not to do it.
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Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.
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