The mea culpa pledges that the company will learn from the incident and get to the very bottom of why it happened.
In an effort to show full contrition for the Note7 debacle, Samsung took out a full-page ad in three newspapers Tuesday to apologize.
The ad appeared in The New York Times, The Wall Street Journal, and The Washington Post. The letter is attributed to Gregory Lee, the president and CEO of Samsung Electronics North America.
Rurik Bradbury Samsung is really sorry that its phones are blowing up.
In the ad, Lee says the company will do everything it can to make amends and find out why the phone shipped with such a dangerous flaw:
“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”
In October Samsung killed off the Note7 and asked all customers to return their device for reimbursement. The letter also references the recent recall of Samsung top-loading washing machines.
With two major recalls in one year, Samsung clearly feels the need to try and win back consumer trust.
“Most importantly, safety remains our top priority,” the ad says. “We are grateful for your ongoing support and again, we are truly sorry.”
Full-page ads are quite the revenue stream for the newspaper industry. Recently Slack took out a snarky full-page ad when Microsoft launched its competitor, Microsoft Teams.
The story behind the story: Samsung is already looking ahead to the Galaxy S8, this week confirming that it will include an artificial intelligence powered digital assistant. It has us thinking that Samsung may double down on its previous strategy of pushing consumers into its own services and overpowering the phone with software choices. In the era where a Google-powered Pixel is on the shelf, it’s a tenuous strategy.
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021