Former Mars CMO joins Ehrenberg-Bass Institute

Former global marketing leader takes on industry professor position

Mars former global chief marketing officer, Bruce McColl, has joined the Ehrenberg-Bass Institute at the University of South Australia Business School.

McColl, who was at the helm of Mars for the past 10 years and with the confectionary and food brand for the last 24 years, retired from the organisation in June. He has now stepped in as an industry professor and will bring his experience into the classroom as well as advise post-graduate research students.

McColl has been a corporate sponsor and advisory board member of UniSA’s Ehrenberg-Bass Institute, and previously took research spearheaded by the organisation to establish the Mars Marketing Science Laboratory. The Institute is a marketing research hub aimed at advancing marketing knowledge through evidence-based approaches.

In a statement, director of the Ehrenberg-Bass Institute, Professor Byron Sharp, said the insights McColl brings will be invaluable for the students and industry partners.

“The kind of experience Bruce has is unique, he’s seen great changes in the industry and is a leader in the application of scientific knowledge to marketing practice,” he said. “Corporate sponsors of the Ehrenberg-Bass Institute as well as students will benefit from his experience in marrying creativity and science.”

Pro vice-chancellor of business and law, professor Marie Wilson, said McColl’s appointment was an example of the university’s strong focus on providing education and research connected to industry best practice.

“Bruce has had a stellar career in marketing at the highest international level,” Wilson said. “His engagement with our staff and students ensures that we can offer commercial, leading-edge perspectives in our teaching and research.”

Among McColl’s milestones as a marketing leader are winning Advertiser of the Year at the Cannes Lion Awards for Creativity in 2012, Marketer of the Year at the International Food and Beverage Awards in 2015 and 2016, and 2015 Client of the Year at The One Show.

McColl’s role at Mars was replaced by chief customer officer, Andrew Clarke, as part of a remit that encompasses media, consumer marketing and sales.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

We're going to have more agencies than audiences soon!

cartercarter.com.au

JWT's Mirum digital agency ramps up Australian push

Read more

I think the key word here is 'caution' do you really have anything valuable to add. If not silence is a smart approach. Clients are smart...

internetmarketingconsultant

What Australia Day advertising says about brand purpose and cultural leadership

Read more

Latest Podcast

More podcasts

Sign in