Former Mars CMO joins Ehrenberg-Bass Institute

Former global marketing leader takes on industry professor position

Mars former global chief marketing officer, Bruce McColl, has joined the Ehrenberg-Bass Institute at the University of South Australia Business School.

McColl, who was at the helm of Mars for the past 10 years and with the confectionary and food brand for the last 24 years, retired from the organisation in June. He has now stepped in as an industry professor and will bring his experience into the classroom as well as advise post-graduate research students.

McColl has been a corporate sponsor and advisory board member of UniSA’s Ehrenberg-Bass Institute, and previously took research spearheaded by the organisation to establish the Mars Marketing Science Laboratory. The Institute is a marketing research hub aimed at advancing marketing knowledge through evidence-based approaches.

In a statement, director of the Ehrenberg-Bass Institute, Professor Byron Sharp, said the insights McColl brings will be invaluable for the students and industry partners.

“The kind of experience Bruce has is unique, he’s seen great changes in the industry and is a leader in the application of scientific knowledge to marketing practice,” he said. “Corporate sponsors of the Ehrenberg-Bass Institute as well as students will benefit from his experience in marrying creativity and science.”

Pro vice-chancellor of business and law, professor Marie Wilson, said McColl’s appointment was an example of the university’s strong focus on providing education and research connected to industry best practice.

“Bruce has had a stellar career in marketing at the highest international level,” Wilson said. “His engagement with our staff and students ensures that we can offer commercial, leading-edge perspectives in our teaching and research.”

Among McColl’s milestones as a marketing leader are winning Advertiser of the Year at the Cannes Lion Awards for Creativity in 2012, Marketer of the Year at the International Food and Beverage Awards in 2015 and 2016, and 2015 Client of the Year at The One Show.

McColl’s role at Mars was replaced by chief customer officer, Andrew Clarke, as part of a remit that encompasses media, consumer marketing and sales.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in