Former Mars CMO joins Ehrenberg-Bass Institute

Former global marketing leader takes on industry professor position

Mars former global chief marketing officer, Bruce McColl, has joined the Ehrenberg-Bass Institute at the University of South Australia Business School.

McColl, who was at the helm of Mars for the past 10 years and with the confectionary and food brand for the last 24 years, retired from the organisation in June. He has now stepped in as an industry professor and will bring his experience into the classroom as well as advise post-graduate research students.

McColl has been a corporate sponsor and advisory board member of UniSA’s Ehrenberg-Bass Institute, and previously took research spearheaded by the organisation to establish the Mars Marketing Science Laboratory. The Institute is a marketing research hub aimed at advancing marketing knowledge through evidence-based approaches.

In a statement, director of the Ehrenberg-Bass Institute, Professor Byron Sharp, said the insights McColl brings will be invaluable for the students and industry partners.

“The kind of experience Bruce has is unique, he’s seen great changes in the industry and is a leader in the application of scientific knowledge to marketing practice,” he said. “Corporate sponsors of the Ehrenberg-Bass Institute as well as students will benefit from his experience in marrying creativity and science.”

Pro vice-chancellor of business and law, professor Marie Wilson, said McColl’s appointment was an example of the university’s strong focus on providing education and research connected to industry best practice.

“Bruce has had a stellar career in marketing at the highest international level,” Wilson said. “His engagement with our staff and students ensures that we can offer commercial, leading-edge perspectives in our teaching and research.”

Among McColl’s milestones as a marketing leader are winning Advertiser of the Year at the Cannes Lion Awards for Creativity in 2012, Marketer of the Year at the International Food and Beverage Awards in 2015 and 2016, and 2015 Client of the Year at The One Show.

McColl’s role at Mars was replaced by chief customer officer, Andrew Clarke, as part of a remit that encompasses media, consumer marketing and sales.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in