Panasonic has developed a data transmission system that can exchange information through human touch.
The prototype human body communication device sends data at up to 100kbps through a radio field on a person's skin. When they touch an object or person with a suitable transreceiver, data can be exchanged.
The device is on show at this week's Ceatec electronics show in Japan through several color-coded demonstrations.
In one, for example, a person can hold a color-coded ball. When they touch a sensor connected to a lamp, data on the color of the ball is sent to the lamp and it changes color to match.
The demonstrations are simplistic but prove the system works. Panasonic envisages it might be used in the future for more practical purposes, such as exchanging contact information with people through a handshake or unlocking a door by simply placing a handle on a door knob.
At present, the technology is still too big to fit inside something practical, like a wristwatch or smartphone, but Panasonic is confident it can be miniaturized if there is demand for such a system.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness