It could be used in future security systems, or as a way of exchanging contact information through a handshake
Panasonic has developed a data transmission system that can exchange information through human touch.
The prototype human body communication device sends data at up to 100kbps through a radio field on a person's skin. When they touch an object or person with a suitable transreceiver, data can be exchanged.
The device is on show at this week's Ceatec electronics show in Japan through several color-coded demonstrations.
In one, for example, a person can hold a color-coded ball. When they touch a sensor connected to a lamp, data on the color of the ball is sent to the lamp and it changes color to match.
The demonstrations are simplistic but prove the system works. Panasonic envisages it might be used in the future for more practical purposes, such as exchanging contact information with people through a handshake or unlocking a door by simply placing a handle on a door knob.
At present, the technology is still too big to fit inside something practical, like a wristwatch or smartphone, but Panasonic is confident it can be miniaturized if there is demand for such a system.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is so cool & Innovative . A Milestone will be created by this.
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