IAB appoints News Digital Networks MD as chair

The Interactive Advertising Bureau (IAB) Australia has brought on News Digital Networks Australia’s MD as its new chair.

Nicole Sheffield was unanimously voted in as chair of the association’s board and begins her tenure immediately. She takes over from Yahoo7 CEO, Ed Harrison, who has just completed his two-year term. The role of IAB chair is rotated through the board and is in place for no more than two years.


Sheffield boasts of commercial and digital acumen and is tasked with working closely with the board and newly appointed CEO, Vijay Solanki, to help define the future of the digital industry in Australia.

“I am delighted to take over as chair following Ed’s fabulous work and look forward to working closely with the highly engaged and professional IAB board,” she said. “Vijay has already made his mark with the introduction of new Council Chairs and you can expect to hear more from us on future strategy as the IAB continues to evolve.”

Sheffield has been with News for nearly five years, and also sits on the board of Chief Executive Woman, where she is chair of marketing and communications. Prior to News, she worked as general manager of lifestyle channels at Foxtel, and she was previously a publisher at lifestyle and youth titles at Seven after it purchased Pacific Magazines.

“The next two years will be significant for the fast growing and dynamic digital industry,” Sheffield continued. “The importance of digital daily ratings and evolution of measurement will be key to success, solidifying the opportunities that digital offers marketers and becoming essential in their daily lives and campaigns.”

For this part, Harrison pointed to the development of the IAB’s online audience measurement framework as a key achievement over the last two years.

“Now that Vijay is up and running, it’s a great time to pass on the baton,” he said. “The IAB board is strong and Nicole will do a fantastic job.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in