Twitter changes up rules for 140-character limit

You can go crazy adding photos, videos and GIFs to your tweets now.

Feeling a little cramped in your tweets?

Twitter has a solution for you, without exactly lifting its 140-character limit.

The company announced in a tweet today that media will no longer count in the long-standing 140-character limit on tweet limit.

“Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters,” Twitter tweeted out today.

For a while now, people have been speculating that Twitter, which has been trying to gain a little more traction with its user base, would increase its character limit.

Maybe a simple 140 characters just wouldn’t be enough to say what needs to be said or to get across nuances.

Some even guessed the company might offer up a 10,000-character limit.

The question was how to get users more engaged without turning them off by reading long-winded and dense tweets.

This, according to Ezra Gottheil, an analyst with Technology Business Research, is an answer.

The actual character limit hasn’t been changed -- but what counts toward that limit has.

“I want the limit to be consistent and I don't want to be calculating whether I can add other media and still get my message across. This is simpler,” he added. “Just increasing the limit raises the issue of whether there is a limit, and no limit makes Twitter into something else entirely. This is tuning up their offering, tweaking it to make it a little bit better. It doesn't change things very much, but it is an improvement.”

For Patrick Moorhead, an analyst with Moor Insights & Strategy, being able to add media content to tweets -- without it counting against your character limit -- should make for more interesting tweeting… and reading.

“Media matters a lot. Adding media makes a big difference to people noticing and reacting to a tweet,” he said. “Users know to get people to notice what they are posting, they need to add rich media.”

Being able to add GIFs, photos and videos more liberally and without character consideration should increase user engagement.

Will that, though, be enough to increase Twitter’s user base and give its current users a kick start?

Gottheil isn’t so sure.

“I think it's marginal,” he said. “It will make users slightly happier, but no one will choose to use Twitter because it got rid of this minor annoyance.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in