Twitter changes up rules for 140-character limit

You can go crazy adding photos, videos and GIFs to your tweets now.

Feeling a little cramped in your tweets?

Twitter has a solution for you, without exactly lifting its 140-character limit.

The company announced in a tweet today that media will no longer count in the long-standing 140-character limit on tweet limit.

“Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters,” Twitter tweeted out today.

For a while now, people have been speculating that Twitter, which has been trying to gain a little more traction with its user base, would increase its character limit.

Maybe a simple 140 characters just wouldn’t be enough to say what needs to be said or to get across nuances.

Some even guessed the company might offer up a 10,000-character limit.

The question was how to get users more engaged without turning them off by reading long-winded and dense tweets.

This, according to Ezra Gottheil, an analyst with Technology Business Research, is an answer.

The actual character limit hasn’t been changed -- but what counts toward that limit has.

“I want the limit to be consistent and I don't want to be calculating whether I can add other media and still get my message across. This is simpler,” he added. “Just increasing the limit raises the issue of whether there is a limit, and no limit makes Twitter into something else entirely. This is tuning up their offering, tweaking it to make it a little bit better. It doesn't change things very much, but it is an improvement.”

For Patrick Moorhead, an analyst with Moor Insights & Strategy, being able to add media content to tweets -- without it counting against your character limit -- should make for more interesting tweeting… and reading.

“Media matters a lot. Adding media makes a big difference to people noticing and reacting to a tweet,” he said. “Users know to get people to notice what they are posting, they need to add rich media.”

Being able to add GIFs, photos and videos more liberally and without character consideration should increase user engagement.

Will that, though, be enough to increase Twitter’s user base and give its current users a kick start?

Gottheil isn’t so sure.

“I think it's marginal,” he said. “It will make users slightly happier, but no one will choose to use Twitter because it got rid of this minor annoyance.”

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in