Zero click ordering boosts customer experience: Domino’s

Pizza maker launches Zero Click, a standalone free app which can be downloaded from the Apple iTunes store or Google Play

Domino’s has taken the wraps off its zero-click ordering, the latest digital and technology advancement from the pizza retailer aimed at improving customer experiences and interaction.

In June, Domino’s announced a series of tech innovation events, under the brand ‘Abacus’, which highlighted how digital and technology is being harnessed by the business. Some of the innovations included tracking customers in real-time, on-time cooking and delivering pizzas via artificially intelligent robots.

The introduction of zero click ordering is yet another innovation making order easier, according to Domino’s Group CEO and Managing Director Don Meij.

“Domino’s has always tried to make online ordering faster and easier for our customers, from two tap ordering on smart watch to SMS ordering, we’ve been crunching down the time it takes to order – giving our customers back their time,” Meij said.

“If 10 seconds is too long, customers with an iPhone can turn the dial on the screen to speed up the order meaning the sooner the order is placed, the sooner we can get that piping hot pizza to our customers.”

Zero Click is a standalone free app that can be downloaded from the Apple iTunes store or Google Play. Customers have to log in with their Domino’s account to place their first order.

For iPhone users, Domino’s customers can order with voice activation by asking Siri “Hey Siri, open Zero Click”.

“By using voice activation we are providing a whole new way to order for our busy customers,” Meij added. “If they have their hands full at home with the kids, are on the run at work or commuting home, they can simply say five words and their supreme or meatlovers pizza is on its way.”

iPhone users will also be able to ensure the ordering experience is secure with the Zero Click app using TouchID.

“It’s just another way of being a part of the conversation and engaging with the Millennials,” Meij said.“More and more our customers are wanting to get food on the go as they are eating on the run with their busy and active lifestyles."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in